Marketing and Sales Director (Siam Autobacs)

Responsibilities

• Strategic Marketing & Sales Direction (Proactive & Reactive): Analyze market trends, consumer behavior, and competitor insights to develop proactive strategies for customer acquisition. Develop retention strategies and CRM programs to increase customer loyalty and lifetime value.
• Product Portfolio Strategy & Lifecycle Management: Define product strategies that align with market needs, and manage the full product lifecycle. Collaborate with product development and procurement teams to select high-potential items and enhance product value.
• Multi-Channel Sales & Distribution Management: Plan and manage both offline (physical stores) and online (e-Commerce) sales, including B2B channels. Explore and develop new sales opportunities via emerging platforms such as marketplaces, mobile apps, and franchising.
• Brand & Marketing Communications Management: Drive consistent brand communication across all platforms, aligned with brand positioning. Supervise advertising, public relations, digital marketing, and brand image campaigns.
• Team Development & Leadership: Structure and lead agile marketing and sales teams aligned with business goals. Foster team capability through continuous skill development, career path planning, and succession management.
• Strategic Partnership Development: Build partnerships with automotive brands, relevant product suppliers, insurers, and after-sales service providers to boost sales value. Negotiate commercial terms that benefit the organization and support long-term collaboration.
• Data Analytics & Performance Measurement: Oversee analytics of sales performance, campaign effectiveness, and customer behavior to support strategic planning. Prepare sales and marketing performance reports for executive management.
• Budget Control & Risk Management: Manage sales and marketing budgets efficiently within the defined framework. Anticipate market risks and proactively plan mitigation strategies.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
• A Master’s degree in Strategic Marketing, Brand Management, or Digital Business is a plus.
• Minimum 12 years of experience in senior marketing and sales roles.
• Proven track record in industries such as retail, automotive, spare parts, or related FMCG sectors.
• Strong leadership experience in managing large teams and driving omni-channel marketing initiatives.