Brand Manager – Cornetto Asia

About the Company

The Magnum Ice Cream Company is redefining indulgence in the FMCG landscape—bringing iconic ice cream experiences to consumers across Thailand. Our General Trade (GT) business is the heartbeat of our retail presence, reaching millions through traditional trade outlets and emerging micro-distribution channels. We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence. We take pride in our culture — one that values innovation, speed, and ownership.

Responsibilities

• Co-lead the business for Cornetto brand in Asia and develop the brand growth strategy through portfolio renovation, innovation and communication assets development.
• Lead regional innovation projects with cross-functional teams (R&D, Packaging, Supply Chain, Engineering, CMI) to achieve project OTIF.
• Develop full innovation marketing mixes: product proposition, pack, price, communication mix and trade story; lead mix validation and testing in relevant markets.
• Create brand communication strategy including campaign idea, master assets and social-first strategy.
• Create compelling business proposals and pitch ideas to stakeholders.
• Work closely with local market teams on development of innovation mix and campaign launches.
• Own and manage project investment, budget planning and monitoring.

Qualifications

• 4+ years’ experience in Brand Marketing & Innovation.
• Growth mindset driven by curiosity and humility to learn; trends frontliner and passionate consumer listener.
• Team player, collaborator and team-success oriented; assertive, agile and resilient under volatility and uncertainty.
• Comfortable working with technical cross functions (R&D, Engineering).
• Experience in multiple project management and networks; strong brand mix development including campaign assets development.
• Exposure to regional/global roles and experience in Food / RTD / snacking / ice cream is an advantage.
• Proficient in English.

Benefits

• Lead a bold, purpose-driven business redefining indulgence in everyday retail.
• Work with iconic brands and passionate professionals.
• Accelerate your growth in an empowered, end-to-end leadership role.
• Thrive in a culture built on speed, simplicity and ownership.
• Shape the future of ice cream in Thailand.