General Manager (Thailand Market)

About the Role

• Take full responsibility for business operations, team management, and long-term development in Thailand, accountable for sales growth, profitability, and cash flow safety.
• Deeply analyze the Thai consumer market, formulate localized channel strategies, and build sales networks across Modern Trade, Traditional Trade, convenience stores, restaurant chains, and e-commerce platforms.
• Optimize and integrate supply chain, cold chain logistics, and local resources, balancing growth, profitability, and compliance risks.
• Lead key client acquisition, establish localized operational frameworks, and build a high-performance execution team.

Qualifications

• Bachelor's degree or above; majors in Business Administration, Marketing, Food Science, Supply Chain, or related fields preferred.
• 8+ years of experience in FMCG, food, frozen food, cold chain, retail, or catering industries, with 3+ years as GM, Deputy GM, Business Unit Head, or equivalent managerial roles.
• Deep understanding of Thai consumer market, channel structures, and business environment; proven track record of 0-to-1 market expansion in Thailand.
• Practical operational experience and network resources in Modern Trade, Traditional Trade, convenience stores, catering chains, or e-commerce.
• Strong business result orientation with proven success stories in sales growth, margin improvement, channel development, team setup, or new market entry.
• Strong business acumen, negotiation skills, leadership, and cross-cultural management capabilities.
• Aligned with values of integrity, pragmatic altruism, and open innovation, possessing an entrepreneurial spirit, strong accountability, and long-term commitment.

Compensation Structure

• Base & Bonus: Highly competitive Base Salary + Performance Pay + Project Incentives + Annual Performance Bonus + Business Growth Incentives (Uncapped for HQ roles).
• Benefits & Allowances: Social Security in accordance with Thai laws, supplementary commercial medical insurance, and flexible allowances.
• Long-Term Incentives: Long-term incentives or partnership equity schemes available for core management and key positions like the Swasdee GM.

Our Advantages & Benefits

• Growth Platform: Flat organizational structure without complex office politics; grow alongside the company with broad promotion opportunities.
• Leave Policy: 6 days of basic paid annual leave per Thai law (increasing with tenure), Thai public holidays, additional major Chinese holidays for foreign staff, and home-visit leave with round-trip flight reimbursements based on seniority.
• Living Support: Local housing provided for foreign employees, Thai social security, and Chinese social security subsidies where applicable.
• Daily Care: Lunch allowance, weekly afternoon tea, monthly team dinners, annual team building & CSR events, annual health checkups (or health check leave), birthday parties, and festival gifts.