Senior Associate, Digital Communications

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

We are looking for a Senior Associate, Digital Marketing Communications to join our dynamic team. In this role, you’ll be responsible for servicing clients, managing assigned digital accounts, and initiating and implementing digital marketing activities outlined in digital marketing communications programmes, in line with Burson’s standards. You’ll work closely with clients and colleagues to support the delivery of effective digital marketing communications in a fast-paced, collaborative environment.

What you'll do:

Account Management

• Day-to-day management of allocated accounts according to agreed programme and scope of work
• Fully familiarise oneself with client’s business and the related industry, client contacts, and clients' internal communications procedures and processes
• Fully familiarise oneself with Burson client servicing standards, client report and budget procedures
• Prepare all contact reports on client meetings and timely submission of such reports to clients
• Prepare monthly activity reports detailing all activities carried out for the month for the client in question
• Ensure that all written materials to be submitted to client are accurate, error-free, well written in English or Thai and approved by a manager or director in charge of that account
• Record Minutes of Meeting in all clients meetings to ensure alignment between our side and clients’
• Brief third parties e.g. influencers, website vendors, online/live event organizers etc. fully and clearly on clients’ requirements and preferences
• Manage multiple projects and accounts, manage client relationships and deliver results

Digital Marketing Communications

• Develop and implement 360-degree, digital marketing mix strategies that are in line with clients’ objectives and target audience
• Assist all social media deliverables on client’s social strategy which includes content planning & development, execution, community management, customer responses, reporting insights on campaign performance, including engagement, conversion and traffic growth.
• Design trackable campaign metrics and measurements to optimize and achieve clients’ business goals
• Analyze data, campaign structures, and functionality to identify new or improved marketing campaign opportunities.
• Manage, monitor and tracking all phases of campaign development project
• Provide technical perspective in client meetings when specific expertise is required

Creative / Strategic Inputs

• Proactively alert clients or the team leader on issues and events that will have an impact on client business or digital-related programme
• Advice and alert the team leader to emerging client issues e.g. budget, personnel etc.
• Contribute to business development pitches particularly in research and intelligence gathering

Account Management

• Provide accurate budget estimates using the Burson Estimator for projects and retainer accounts
• Manage and track all client budgets to prevent over-servicing
• Develop and build client relationships

Business Development

• Identify and develop new business opportunities from existing clients
• Contribute in business development pitches and undertake research or intelligence gathering work

Contributing to the Management of Burson Thailand

• Contribute actively to the management of the Bangkok office including staff development and digital marketing & communication trainings, recruitment and confirmation of new staff, identification of growth areas for digital PR services etc
• Support the managing director in charting out business strategies and realizing set business goals
• Manage and oversee Burson social media channels to promote the strong reputation as well as attract new prospects

Experience that Contributes to Success:

• A bachelor's degree in a related subject, such as marketing or information technology.
• 2+ years of demonstrable job experience in digital marketing, including running social media campaigns, managing social media channels, preferably cross-channel optimization
• Experience in project management and ability to organize well
• Proven track record of executing SEO/SEM campaigns, Google Analytics, retargeting, and creating strategic online marketing initiatives.
• Proficiency in all mainstream social media channels (i.e. Facebook, Instagram, YouTube, Tiktok, Line, LinkedIn etc.), as well as online advertising platforms (i.e. Google Display Network (GDN), social media ads manager
• Have a practical knowledge of Lead Generation, Campaign Management, Business Intelligence, and System Analyst.
• Be a trend spotter, proactive thinker, and team player at the same time
• Google Analytics Certificate is a plus

How We’ll Support You:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment t