Video Content Strategy Lead

About the Role

Dr.PONG+ is hiring a Video Content Strategy Lead to own video content strategy, creative direction, team management and performance for short-form platforms.

Responsibilities

• Content Strategy & Planning: Develop monthly and campaign-based content strategies aligned with business and marketing goals; define content pillars, communication direction and campaign narratives for products and launches; analyze social media trends, consumer behavior and competitor movements to optimize content strategy; plan content funnels from Awareness → Engagement → Conversion.
• Creative Direction: Develop big ideas, hooks and creative concepts for video content; review and provide creative direction on scripts, storyboards, opening hooks, video structure and CTAs; ensure consistency of brand voice across all platforms.
• Team Management: Lead and manage Video Content, Content Creator and Editing teams; brief tasks, manage timelines and monitor team progress; coach and develop team capabilities; build workflows and processes to improve team efficiency and scalability.
• Performance Optimization: Analyze content performance through metrics such as Views, Watch Time, Engagement Rate, CTR, Conversion and GMV Contribution; continuously optimize content strategy based on performance insights; test new content formats, hooks and creative angles to improve results.
• Cross-functional Collaboration: Collaborate closely with Marketing, E-commerce, MCN / KOL and Graphic Design; support campaign launches and commercial activities across the brand.

Qualifications

• Minimum 5-7 years of experience in Content Strategy, Social Media or Video Content.
• Experience managing creative or content teams.
• Strong understanding of TikTok, Reels and short-form video platforms.
• Knowledge of Performance Marketing and Social Commerce.
• Creative, strategic thinker with the ability to work in a fast-paced environment.
• Experience in Beauty, Skincare, FMCG or E-commerce industries is a plus.