Strategy & PMO, Senior Manager

About the Company

Amaze is an e-commerce marketplace that empowers members to consolidate points from credit cards and partners into a unified rewards system. These points can be seamlessly converted into cash discounts or direct payments within the Amaze App. We seek an experienced Strategy and Program Management Professional to drive strategic planning, business intelligence, and project management across marketing, point business, and CRM initiatives.

Responsibilities

• Conduct market analysis to identify opportunities in e-commerce and loyalty business
• Develop comprehensive strategies for marketing and points business
• Lead and manage assigned projects (e.g., customer acquisition, point business, LIVE Commerce, VIP customer loyalty, co-projects within CP Group businesses)
• Create and monitor timelines for ongoing projects and new initiatives
• Design and optimize customer acquisition and retention campaigns across channels
• Develop and maintain dashboards tracking KPIs (CAC, point ecosystem performance, e-commerce performance, CLV, retention, marketing budget planning, P&L)
• Transform complex data into actionable insights for strategic decision-making
• Lead collaboration with cross-functional teams

Qualifications

• Minimum 8 years of experience in management consulting, strategic planning, marketing, customer loyalty programs, or CRM
• Bachelor's degree in Business Administration, Economics, Marketing, or related field
• Advanced proficiency in Microsoft Excel
• Expert-level presentation skills with proven ability to create and deliver complex business presentations
• Exceptional analytical and problem-solving skills
• Strong written and verbal communication abilities
• Preferred: Previous experience in consulting firms
• Preferred: Experience in e-commerce platforms or marketplaces
• Preferred: Understanding of point-based loyalty systems and reward program mechanics
• Preferred: Experience with CRM platforms and marketing automation tools
• Personal qualities: Strategic thinker with attention to detail, strong leadership and influencing skills, adaptable and proactive in a fast-paced environment