Brand Lead Urology

About the Company

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results. Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. Our work is led by values of integrity, patient centricity, ownership, delivering results and open communication.

About the Role

Develop and localize commercial and brand strategies for the Urology (OAB) franchise, drive product category leadership at hospital and national tender levels, manage annual promotional budget, sales forecasting, pricing and sales training, and ensure omnichannel engagement to achieve mid- to long-term affiliate targets.

Responsibilities

• Lead the brand as owner with the brand team and facilitate monthly brand charter meetings with key deliverables (brand mitigation plan, target segments, customer engagement and pricing strategy).
• Develop strategic and tactical brand plans based on market data to position the product as the first-choice OAB therapy and trusted partner in the market.
• Gather market trends, market share and competitive intelligence to gauge effectiveness of marketing activities and drive sell-through, market share and product growth.
• Conduct regular market analyses to understand business dynamics, monitor competition, identify growth opportunities and risks, and develop strategies to maximize brand potential.
• Create and execute tactical plans aligned to brand strategy; track progress including budget management and ROI, and adjust actions as needed in collaboration with the brand team.
• Champion the brand through field interaction, prepare sales materials for HCP engagement, and enable omni-channel customer interaction aligned to product positioning and differentiation.
• Provide product information, business intelligence and guidance to the sales team and measure effectiveness on an ongoing basis.
• Organize and attend meetings with KOLs and visit customers with the sales team to support customer value creation and maintain product growth momentum.
• Partner with regional marketing teams to align global/regional strategies and adapt to local market needs.
• Prepare forecasts and product business cases with supporting rationale.
• Lead and manage projects with external providers and internal stakeholders to address business challenges (e.g., new competitor entry).
• Track and manage detailed budgets for assigned tactics.
• Promote a culture of ethics and compliance, applying integrity in action and proactively addressing non-compliance.

Qualifications

• Bachelor's degree in Pharmacy and minimum 1 year experience in pharmaceutical product management.
• Strong analytical, planning, organizational and implementation skills with a track record of sales and brand KPI achievement.
• Fluent in English.
• Excellent communication skills; able to convert knowledge and data for multiple audiences clearly and effectively one-on-one and in groups.
• Experience leading strategic planning to balance breakthrough initiatives and dependable performance, and generating commitment to strategy achievement.
• Proficient with Windows and MS Office (Excel, PowerPoint, Word, Outlook).
• Preferred: 5+ years pharmaceutical experience; 1+ year product management in global MNCs; post-graduate degree in marketing/management advantageous; ability to work under pressure and make timely decisions; experience in retail channel advantageous; demonstrated prioritization, enterprise thinking, speed/agility, integrity, value-creation through bold and ethical decisions, and ownership.

Additional Information

Please be aware of recruitment scams impersonating recruiters or representatives from Astellas. All genuine communication will come from an official Astellas LinkedIn profile or a verified company email address. If you come across a fake profile or anything suspicious, please report it to LinkedIn Help.