Brand Marketing Manager (FMCG - Ice Cream | Perishable Food) - Chinese Speaker

About the Company

Our client is a rapidly growing multinational FMCG company specializing in frozen and chilled food products within the dairy and dessert categories. The company has established a strong presence across Southeast Asia through an extensive distribution network, large-scale manufacturing capabilities, and robust cold-chain infrastructure, enabling the delivery of high-quality products to consumers across multiple markets. Driven by continuous expansion, innovation, and operational excellence, the organization strengthens its market position through strategic brand development, consumer-focused innovation, and integrated marketing initiatives.

About the Role

The Brand Marketing Manager will lead brand strategy, integrated marketing communications, product launch initiatives, and consumer engagement activities within Thailand. The role focuses on strengthening brand positioning, driving market relevance, managing marketing investments, and ensuring successful execution of localized campaigns that support business growth objectives. This position works closely with local leadership and regional stakeholders and will lead a small marketing team. Work location: Samut Prakan, Thailand (onsite).

Responsibilities

• Develop and execute localized brand strategies, positioning initiatives, and marketing plans aligned with overall business objectives.
• Lead integrated marketing campaigns across multiple channels, including digital, trade marketing, ATL, BTL, and consumer activation programs.
• Manage product launch activities from planning through execution to ensure market penetration and consumer engagement.
• Conduct market research, consumer analysis, and competitor monitoring to identify trends, opportunities, and growth strategies.
• Translate consumer insights into actionable marketing initiatives that strengthen brand relevance and customer loyalty.
• Manage marketing budgets, campaign performance tracking, and ROI analysis to optimize resource allocation.
• Collaborate closely with sales teams to support channel-specific marketing activities and drive retail sell-out performance.
• Coordinate with regional and international stakeholders to ensure alignment between local execution and overall brand strategy.
• Prepare marketing reports, business reviews, and performance analyses to support management decision-making.
• Lead, coach, and develop local marketing team members while fostering a high-performance and collaborative working environment.

Qualifications

• Bachelor’s degree or above in Marketing, Business Administration, Communications, Management, Economics, or related disciplines.
• Minimum 5 years of experience in brand marketing, marketing management, integrated marketing communications, or related roles within the FMCG industry.
• Proven experience managing brand strategy, marketing campaigns, and commercial marketing initiatives at a managerial level.
• Strong background within ice cream, dairy products, food and beverage, frozen foods, perishable consumer goods, or related FMCG categories.
• Demonstrated experience managing product launches, consumer campaigns, and brand-building initiatives from concept through execution.
• Strong understanding of the Thailand consumer market, retail landscape, customer behavior, and local marketing dynamics.
• Experience conducting consumer research, market analysis, campaign evaluation, and marketing performance measurement.
• Strong capability in marketing budget management, ROI analysis, and data-driven decision-making.
• Excellent communication, presentation, stakeholder management, and leadership skills; proven ability to lead teams and manage cross-functional projects.
• Willingness to travel within Thailand for market visits, campaign evaluations, and business activities.
• Professional fluency in Mandarin and English, both written and spoken.