Sales Manager (FMCG - Ice Cream | Perishable Food) - Chinese Speaker

About the Company

Our client is a rapidly growing multinational FMCG company specializing in frozen and chilled food products within the dairy and dessert categories. The company has an extensive distribution network, large-scale manufacturing capabilities, and robust cold-chain infrastructure across Southeast Asia. The organisation focuses on channel development, retail partnerships, sales execution, supply chain efficiency, and talent development to support long-term growth in competitive FMCG markets.

Responsibilities

• Lead and execute sales strategies to achieve revenue targets, market share growth, and distribution expansion objectives across Thailand.
• Develop and strengthen relationships with distributors, wholesalers, retail chains, and key commercial partners.
• Manage and optimize channel performance across modern trade, traditional trade, and other sales channels.
• Monitor sales performance, market trends, competitor activity, and customer requirements to inform commercial decisions.
• Drive in-store execution initiatives including product visibility, merchandising standards, promotions, and point-of-sale effectiveness.
• Identify new business opportunities and develop market expansion plans across Thailand.
• Lead, coach, and develop the local sales team; manage sales budgets, forecasting, performance reporting, and operational planning.
• Collaborate with cross-functional teams to support product launches, customer engagement, and commercial best practices.

Qualifications

• Bachelor's degree in Business, Marketing, Management, Economics, or related discipline.
• Minimum 5 years of experience in sales, business development, or commercial management within the FMCG industry, preferably frozen foods, ice cream, dairy, beverages, or perishable goods.
• Proven experience managing sales teams and commercial operations at a managerial level, including distributor and key account management.
• Strong understanding of Thailand's FMCG market, trade channels, customer dynamics, and distribution networks.
• Demonstrated ability to develop and execute sales strategies, drive revenue growth, and achieve targets; experience in trade marketing execution and market expansion.
• Strong analytical skills with ability to interpret sales data, market trends, and business performance indicators.
• Excellent leadership, coaching, communication, negotiation, and stakeholder management skills.
• Willingness to travel extensively within Thailand.
• Professional fluency in Mandarin and English, both written and spoken.

Additional Information

• Location: Samut Prakan, Thailand (onsite).
• Employment type: Full-time.