Marketing Manager

About the Role

YUDE Solar — Marketing Manager. Responsible for SEA PV market strategy, brand building, channel development and market promotion. Onsite, full-time.

Responsibilities

• Research SEA PV market dynamics; formulate regional strategies, annual plans and budgets based on company advantages; implement, optimize and achieve market share/performance targets.
• Conduct regional brand localization; plan local online/offline activities; connect with local institutions to enhance brand influence and build scenario-based labels.
• Establish and optimize SEA channels (household, industrial/commercial); manage channel recruitment, maintenance and incentives to ensure shipment and coverage.
• Develop differentiated plans for SEA countries; localize marketing materials and promote tailored solutions (e.g., PV-storage integration) to improve product acceptance.
• Track core data, produce analysis reports, propose optimizations; collect industry information to support product and strategy adjustment.
• Abide by local laws and company policies; control marketing/channel risks; monitor market risks and propose hedging suggestions.

Qualifications

• Bachelor’s degree or above; preferred majors: Marketing, International Trade, New Energy (PV-related).
• 2–4+ years SEA marketing experience, with household/commercial PV background; familiar with SEA PV market; priority to candidates with relevant successful cases or MNC/leading PV enterprise experience.
• Solid marketing skills; able to formulate regional strategies; proficient in channel development and data review; familiar with PV products; strong market insight and negotiation ability.
• Proficient in English (working language); Chinese is a plus.
• Responsible, pioneering, able to work under pressure; good communication/collaboration skills; strong execution; adaptable to SEA business trips and flexible work.

Additional Information

• Work arrangement: Onsite.
• Employment type: Full-time.