Ads Optimization (Junior - Senior)

About the Role

We are looking for a skilled and data-driven Ads Optimization / Ads Operation Specialist to join our Ecommerce team at Dr.PONG+. In this role, you will plan, manage, and optimize digital advertising campaigns across multiple platforms including Facebook, Google, TikTok, Twitter, Shopee, Lazada and others, and work closely with content and creative teams to ensure ads are high-performing and aligned with the brand’s identity and marketing objectives.

Responsibilities

• Manage and continuously optimize online advertising campaigns across multiple digital platforms such as Facebook, Twitter, Google Ads, TikTok, Shopee, Lazada and others.
• Plan and execute digital marketing strategies to increase conversions, boost sales, and reach targeted audiences using up-to-date tools and techniques.
• Monitor and analyze campaign performance data, focusing on KPIs such as CPA, ROAS, CTR, and conversion rates to identify areas for improvement.
• Collaborate with content creators, designers, and video editors to develop engaging and brand-consistent ad creatives.
• Conduct A/B testing and performance experiments to identify optimal campaign setups.
• Stay updated with latest digital advertising trends, platform updates, and industry best practices.
• Manage ad budgets efficiently to maximize ROI and minimize unnecessary spending.

Qualifications

• Minimum 2–5 years of hands-on experience in digital advertising or a related role.
• Strong analytical and numerical skills with the ability to interpret data and make data-driven decisions.
• In-depth knowledge of digital marketing concepts, especially Ads Optimization and performance marketing.
• Strategic thinker with problem-solving skills and ability to adapt quickly in a fast-paced environment.
• Able to work under pressure and manage multiple campaigns simultaneously.
• A portfolio of past campaigns or case studies is a strong advantage and will be given special consideration.