Manager / Senior Manager, White Label Solutions APAC (Bangkok-based, relocation provided)

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Role Overview

We are looking for an experienced and commercially minded Manager / Senior Manager, White Label Solutions – APAC to lead the growth and development of Agoda’s White Label business across the Asia-Pacific region. You will develop strategic partnerships with financial institutions, airlines, loyalty programs, telecommunications companies, e-commerce platforms, and other ecosystem partners, driving the adoption and performance of Agoda-powered travel solutions embedded within partner channels.

What You’ll Do

APAC White Label Strategy

• Develop and execute Agoda’s regional White Label strategy across APAC.
• Identify priority markets, partner segments, and growth opportunities.
• Establish commercial, operational, and performance objectives for each partnership.
• Develop scalable partnership models adaptable to different APAC markets.
• Monitor trends in embedded travel, loyalty, digital payments, and partner ecosystems.

Partnership Development and Commercial Growth

• Lead the full partnership lifecycle, from prospecting through negotiation, launch, and optimization.
• Build and maintain senior-level relationships with existing partners.
• Develop joint value propositions and business cases.
• Lead negotiations covering pricing, commissions, funding, marketing support, service levels, data sharing, and performance commitments.
• Drive incremental bookings, revenue, customer acquisition, and partner-funded growth.
• Expand successful partnerships across markets, products, and customer segments.

Solution Design and Go-to-Market Execution

• Work with product, technology, operations, marketing, finance, and legal teams to design partner solutions.
• Translate partner requirements into clear business and product requirements.
• Ensure solutions are commercially viable, operationally scalable, and aligned with Agoda’s platform capabilities.
• Lead go-to-market planning, customer journeys, campaigns, and partner communications.
• Establish governance and operating models for strategic partnerships.

Performance Management and Optimization

• Define and monitor KPIs, including bookings, revenue, conversion, customer acquisition, repeat usage, partner funding, cost of sale, and profitability.
• Conduct regular performance reviews with partners.
• Identify opportunities to improve conversion, customer engagement, visibility, and commercial returns.
• Lead test-and-learn initiatives using data and customer insights.
• Evaluate incrementality, cannibalization, customer quality, and long-term customer value.

Cross-Functional Leadership

• Act as the regional business owner for White Label partnerships.
• Influence senior stakeholders across Agoda.
• Coordinate teams across functions and markets.
• Develop business cases and secure internal approvals.
• Drive resolution of commercial, operational, and technical challenges.
• Share best practices across APAC.

What You’ll Need to Succeed

Experience

• Bachelor’s degree in Business, Marketing, Economics, Finance, Technology, or a related field.
• 8–12+ years of experience in strategic partnerships, business development, distribution, e-commerce, travel, fintech, loyalty, digital platforms, or related industries.
• Proven experience managing complex regional partnerships across APAC.
• Demonstrated success with B2B2C, embedded, distribution, API-led, or White Label solutions.
• Strong commercial and negotiation experience.
• Experience working with senior executives at large regional or multinational organizations.
• Proven track record of delivering measurable business impact.
• Experience managing or mentoring teams is preferred.

Skills and Competencies

• Strategic thinking combined with strong commercial execution.
• Strong understanding of digital distribution, e-commerce, travel, loyalty, payments, or partner ecosystems.
• Ability to develop compelling partner propositions and business cases.
• Strong analytical and problem-solving skills.
• Excellent stakeholder management and influencing skills.
• Strong written and verbal English communication skills.
• Ability to work across cultures, functions, and time zones.
• High ownership and resilience in a fast-paced environment.
• Ability to operate effectively in ambiguity.

Preferred Skillsets

• White Label or API-led travel distribution.
• Airline, hotel, or loyalty partnerships.
• Data-led experimentation and incrementality measurement.
• Product-led partnership development.
• Regional partnership management is preferred

Language

• Fluent in English and Mandarin
• Japanese Speaking is preferred

Success Measures

• Sustainable growth in APAC White Label bookings and revenue.
• Increased partner adoption, customer engagement, and repeat usage.
• Improved commercial performance and partner profitability.
• Timely delivery of scalable, high-quality solutions.
• Strong relationships with internal and external stakeholders.
• Clear demonstration of incremental value for Agoda and its partners.

Why Join Agoda?

• Work on high-impact regional partnerships across fast-growing travel markets.
• Collaborate with teams across technology, travel, payments, marketing, and commercial functions.
• Shape the future of embedded and partner-powered travel experiences.
• Work in a dynamic, inter