Senior Planning Executive

Job Description

Key Responsibilities:

• Develop and execute strategic media plans across online and offline channels to achieve client marketing objectives.
• Lead media planning activities for assigned accounts, ensuring campaigns are aligned with business goals, target audiences, and budget requirements.
• Analyze market trends, audience insights, competitive activities, and media consumption behaviors to inform planning recommendations.
• Manage the end-to-end planning process, including media strategy development, budget allocation, channel selection, and performance forecasting.
• Build and maintain strong relationships with media owners, vendors, and strategic partners to secure optimal opportunities and added value for clients.
• Collaborate closely with internal teams including Client Services, Digital, Trading, Analytics, and Operations to ensure seamless campaign execution.
• Monitor campaign performance and provide actionable insights to optimize media effectiveness and return on investment (ROI).
• Prepare and present media recommendations, campaign reports, and strategic reviews to clients and senior stakeholders.
• Negotiate media opportunities and support trading initiatives to maximize value and efficiency of media investments.

About Dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.