Sales: Marketing (Sales strategy and planning)

About the Role

สรุปงาน
Job Role: Marketing Assistant

Responsibilities

• Ensure smooth and consistent communication of the organization’s brand image
• Manage the company’s digital media channels, including planning and publishing content related to technology knowledge, expert insights, and product updates to build brand credibility
• Coordinate with agencies to execute advertising and PR activities accurately and effectively to strengthen the organization’s reputation
• Develop content strategies for technology products by analyzing target audiences (e.g., Developers, IT Managers, CTOs, Business Users), understanding user pain points and related technologies, and creating content strategies and journeys that make complex technology easy to understand
• Gather insights from Product/Engineering teams and translate technical information into clear, engaging content such as feature updates, product insights, how-to guides, use cases, and technical deep dives for publication across company websites, social media, and other channels in various formats (articles, news, social posts, videos, etc.)
• Measure content performance and refine strategies based on results and customer feedback to improve communication effectiveness
• Stay updated on emerging technology trends, analyze market movements and competitors, and apply insights to enhance marketing content strategies
• Prepare scripts for webinars and company events and write news articles about company activities for publication on online channels and other media platforms
• Coordinate and oversee press releases, press conferences, and other PR activities
• Translate articles, news, and other content between English and Thai
• Build and maintain positive relationships with external media, partners, and customers for PR activities
• Monitor, guide, advise, and provide consultation to team members
• Comply with ISO standards, as well as safety, occupational health, and workplace environment regulations
• Perform other duties as assigned

Qualifications

• Minimum Education: Bachelor’s degree in Marketing, Management, Communication Arts, Communications, English
• Work Experience: Marketing and Public Relations
• Minimum Experience: 1–3 years
• Other Qualifications: (If any)