ASEAN Service Growth Manager

About the Role

The Service Growth Manager is responsible for accelerating service revenue growth across India and ASEAN by transforming Service into a commercial growth engine. The role drives lifecycle monetization of the installed base through service contracts, repairs, rentals, refurbishment, and value-added services, working in close partnership with Commercial, Marketing, and Service Operations teams. This position owns execution of regional service growth initiatives and ensures service becomes a strategic differentiator supporting sustainable business performance.

Responsibilities

• Drive measurable service revenue growth across ASEAN.
• Increase service contract penetration and lifecycle monetization.
• Develop and execute regional service growth plans aligned with EM strategy.
• Build and maintain a qualified service opportunity pipeline.
• Partner with Sales leadership to embed service within capital sales strategy.
• Position service as a value driver during customer acquisition and retention.
• Support commercial teams in identifying service upsell and cross-sell opportunities.
• Influence commercial mindset shift from Service as Cost → Service as Growth Driver.
• Improve install base visibility and service coverage.
• Identify non-contracted systems and convert into recurring revenue.
• Drive adoption of standardized service offerings and pricing frameworks.
• Deploy contracts, refurbishment, rental, and value-added services programs.
• Support launch and scaling of new service offerings.
• Ensure regional adoption of global service frameworks.
• Track and manage KPIs including: Service revenue growth, Contract capture rate, Install base coverage, Lead generation & conversion, Customer experience indicators.
• Implement dashboards and governance rhythm with regional stakeholders.
• Act as primary interface between Service, Commercial, Marketing, and Finance.
• Support regional leaders in executing service growth initiatives.
• Enable field teams through structured engagement and coaching.

Success Measures

Business Impact:

• Service revenue growth vs target
• Contract penetration improvement
• Install base visibility expansion
• Qualified service pipeline creation
• Contribution to margin (STGP) improvement
• Adoption of service growth initiatives across markets

Leadership & Collaboration Effectiveness:

• Ability to build strong collaboration with Commercial, Marketing, and Service teams across diverse markets
• Demonstrated influence without direct authority in complex stakeholder environments
• Constructive partnership with Sales teams to position Service as a growth enabler
• Positive contribution to cross-functional alignment and execution culture
• Resilience and professionalism when operating in challenging commercial dynamics
• Ability to drive change while maintaining trust and team engagement

Requirements

• Bachelor's degree in biomedical engineering, Electronics, Medical Technology, Business, or a related field. MBA or equivalent commercial/business experience preferred.
• 10+ years of experience in Medical Devices across commercial, service, lifecycle management, or business growth roles.
• Demonstrated track record of driving measurable revenue growth, lifecycle monetization, or business expansion initiatives.
• Strong commercial acumen with proven ability to influence sales organizations and cross-functional stakeholders without direct authority.
• Experience working across multi-country or regional environments, preferably within emerging markets.
• Ability to operate effectively in transformation and growth environments with high organizational complexity.
• Data-driven decision maker with strong execution mindset and ability to translate strategy into actionable plans.
• Excellent stakeholder management and collaboration skills, with the ability to navigate challenging commercial dynamics constructively.
• Strong presentation and communication skills, capable of engaging senior leadership and translating technical/service concepts into business value.
• Experience building business cases, growth plans, or commercial initiatives is highly desirable.
• Six Sigma or process improvement certifications are advantageous but not mandatory.

Additional Information

• Travel: 30% regional/market travels.
• Physical Demands: Regular lifting, travel, and on-site work in hospital environments may be required.

Benefits

• Generous annual bonus and pension Schemes, Save As You Earn share options.
• Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours.
• Private Health and Dental plans, Healthcare Cash Plans, Income Protection, Life Assurance and much more.
• Hybrid Working Model (For most professional roles).
• Hands-On, Team-Customised, Mentorship.