Digital Marketing Specialist

About the Company

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible, and combine technology, partnerships and data to deliver products and services for people, businesses and governments.

About the Role

Digital Marketing Specialist within Advisors & Consulting Services responsible for acquiring, engaging and retaining customers by designing and executing data-driven digital marketing solutions and campaigns for clients across industries. The role supports marketing services transformation and balances strategic planning with hands-on campaign execution.

Responsibilities

• Deliver digital marketing initiatives guided by data analytics to ensure measurable business impact.
• Support client projects by conceptualizing and executing impactful campaigns and marketing solutions.
• End-to-end execution of Marketing Services projects focused on financial performance and measurable impact.
• Implement data-driven solutions including campaigns, marketing automation and lifecycle management initiatives.
• Ensure operational project execution within agreed milestones and budget.
• Manage creative development and media planning to meet client quality standards.
• Assess, recommend and improve client marketing performance using data insights and data visualization tools.
• Collaborate with internal and external marketing partners to support business growth.

Qualifications

• Hands-on experience in integrated marketing with strong focus on digital marketing planning and data-driven implementation.
• Interest and ability to support client-facing work and lead digital marketing solutions.
• Ability to plan and execute marketing strategies and campaigns across key channels to drive outcomes.
• Experience working in a matrix organization and managing internal and external stakeholders effectively.
• Excellent communication and presentation skills; ability to influence colleagues and clients.
• Demonstrated ability to ideate, manage and roll out complex digital marketing initiatives.
• Relevant marketing degree or equivalent experience.
• Ability to communicate effectively in English and the local office language (if applicable).
• Eligibility to work in the country applied for and ability to travel to client sites as required.

Additional Information

All activities involving access to Mastercard assets, information and networks require adherence to Mastercard’s security policies and practices, including ensuring confidentiality and integrity of information, reporting suspected violations and completing mandatory security trainings.