Digital Marketing Executive

About the Company

Pullman Phuket Arcadia Naithon Beach Hotels combining lifestyle and design, for business and leisure. Located just 12 minutes from Phuket International Airport, this Phuket resort commands panoramic views of the Andaman Sea. Pullman Phuket Arcadia Naithon Beach Hotel is situated on Naithon Beach and surrounded by Sirinat National Park, offering 5-star resort facilities including pools, an award-winning Spa, restaurants, bars and deli.

Responsibilities

• Update and maintain content on hotel microsites, ensuring information is accurate, up to date, and aligned with brand guidelines and campaign messaging.
• Manage content updates across ecommerce and restaurant websites, including new promotions, menu updates, seasonal campaigns, and operational information.
• Perform website CMS updates for all ATDMC-hosted websites, including WordPress and plugin updates, ensuring sites remain on the latest approved versions.
• Plan and publish organic social media content for select hotels, including caption writing, post scheduling, and coordination of visual assets.
• Assist with the setup of digital advertising campaigns, including campaign implementation and preparation of Thai-language ad captions where required.
• Maintain and update a database of relevant influencers and content creators, and provide monthly recommendations based on campaign objectives and trends.
• Manage chatbot systems, including setup, performance monitoring, updates requested by hotels, and troubleshooting technical issues.
• Edit social media video content using pre-recorded footage following direction from the Digital Marketing Manager.
• Support the team in preparing meeting presentations and maintain a monthly “base” presentation template used across hotels.
• Provide guidance and feedback on on-site content quality, social media strategy, CPC/display marketing strategies and present website/advertising/social performance analysis during hotel meetings.

Skills / Required Skills

• Meta Business Suite / Meta Ads Manager experience
• WordPress and WooCommerce, including plugin updates
• SEO and SEM tools (Yoast SEO, Semrush)
• Google Ads, Google Search Console, Google Analytics and Looker Studio for reporting
• Video editing software for social content
• Team collaboration tools (Teamwork, Microsoft Office Suite)

Qualifications

• Previous experience as a Digital Marketing Executive in a large hotel operation, or an Assistant Digital Marketing Manager in a small hotel operation, or relevant experience in a digital marketing agency.

Additional Information

• Day to day tools & systems: Meta Business Suite, Meta Ads Manager, WordPress, WooCommerce, Yoast SEO, Teamwork, Semrush, Google Ads, Google Search Console, Google Analytics, Looker Studio, Microsoft Office Suite, Video editing software.
• Job Type: Permanent; Job Schedule: Full-Time; Work arrangement: Onsite (Pullman Phuket Arcadia Naithon Beach).