B2B Content Strategy & Insights Specialist (Bangkok Based, relocation provided)

About the Company

At Agoda, we bridge the world through travel. Our story began in 2005 and today we are part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries. Data and technology are at the heart of our culture as we connect people to destinations and experiences across millions of hotels, holiday properties, flights, and experiences worldwide.

About the Role

Support the B2B Content Strategy & Insights team in translating data into actionable insights and strategic narratives. You will analyse partner performance, competitive dynamics, and market trends to inform content strategy and business priorities, work closely with commercial, product, and analytics teams, build presentations for senior leadership, design measurement frameworks, and drive cross-functional content initiatives from concept to execution.

Responsibilities

• Conduct partner performance, market, and competitive analysis to identify growth opportunities and inform strategic priorities
• Build dashboards and reports to track content effectiveness, measure business outcomes, and communicate recommendations to stakeholders
• Translate data findings into compelling narratives and strategic frameworks for leadership presentations
• Leverage AI tools to accelerate research, synthesis, and content production workflows
• Support quarterly content planning and strategic initiative definition across Supply and RTA business lines
• Create business cases and measurement frameworks for new content programs (research reports, partner intelligence products, community initiatives)
• Design and analyze tests to validate content effectiveness and iterate based on results
• Support go-to-market strategy and sales enablement, translating product capabilities into value propositions for target segments
• Lead independent workstreams on strategic projects and coordinate across commercial, analytics, product, and engineering teams
• Track project milestones, flag risks, and drive accountability across cross-functional dependencies
• Support senior leadership in preparing materials for executive reviews and strategic planning sessions

Qualifications

• Bachelor's degree or higher from a top university in a quantitative subject (business, economics, engineering, mathematics, computer science)
• 3–6 years of experience in strategy consulting, investment banking, corporate strategy, or product/business analytics at a fast-growing tech company
• Strong analytical and problem-solving skills; comfortable extracting insights from data and structuring ambiguous problems
• Product marketing or go-to-market strategy experience (especially in B2B SaaS, marketplaces, or platform businesses)
• Excellent presentation skills with ability to distill complex analysis into clear, compelling decks for senior stakeholders
• Knowledge of SQL, Tableau, Looker, or similar BI tools (or willingness to learn quickly)
• Organizational excellence with ability to manage multiple workstreams, prioritize effectively, and deliver independently
• Strong written and verbal English fluency
• Desire to take ownership, make an impact, and influence outcomes

Additional Information

• Please review our Hiring Process Guidelines before your interview.
• Equal Opportunity Employer: employment at Agoda is based solely on a person’s merit and qualifications; we are committed to providing equal employment opportunity regardless of legally protected characteristics.
• We may keep your application on file for future vacancies; candidates can request removal of their details.