Advertising Commercial Specialist

About the Company

Become a part of Thailand’s no.1 Digital Service Provider, who strives to provide best services that help people fulfil their dreams. AIS is transforming from “Telecom Service Provider” into “Digital Life Service Provider” offering innovative services for customers’ daily life. We realize that people are the most important factor to drive sustainable growth of the company. We always strive to develop and create growing opportunity for our people by offering challenging work according to individual’s talent. As we are adapting ourselves to rapidly changing environment, our people will have opportunity to work in various challenging projects. Our culture emphasizes teamwork and meritocracy.

About the Role

Job Purpose: To lead and manage AIS PLAY advertising business by developing advertising strategies, packaging, and monetization models across sports and entertainment content, in order to maximize advertising revenue and long-term platform growth.
Location: Bangkok
Work arrangement: Onsite

Responsibilities

• Develop and execute overall advertising monetization strategy for AIS PLAY.
• Design and manage advertising and sponsorship packages across sports, entertainment, and digital platforms.
• Define pricing strategy, advertising inventory, and monetization models (e.g. sponsorship, branded content, programmatic, revenue sharing).
• Coordinate with Content, Marketing, Product, Production to ensure effective campaign execution.
• Oversee and guide sales activities for sponsorship and programmatic advertising to align with revenue targets.
• Manage relationships with key advertisers, agencies, and strategic partners.
• Monitor advertising performance, revenue, and campaign effectiveness, and report to management.
• Identify new advertising formats and business opportunities to enhance monetization capability.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or related fields.
• Minimum 8–12 years of experience in advertising, media sales, digital platforms, or OTT business.
• Strong knowledge of advertising monetization, sponsorship, and digital advertising ecosystem.
• Proven leadership and stakeholder management skills.
• Good command of English communication.

Additional Information

Recruiter: Alisa Promchotchai (อลิสา พรหมโชติชัย)