Associate Manager - Communication Planning and Strategy

About the Role

The KOL and Affiliate Specialist is responsible for identifying, managing, and maintaining relationships with KOLs and affiliate partners to enhance brand visibility, engagement, and sales. This role executes influencer and affiliate campaigns, optimizes content for TikTok, leverages data insights to drive performance, and collaborates with cross-functional teams. Focus area: Beauty & FMCG.

Responsibilities

• Research and identify KOLs that align with the brand’s target audience and image.
• Build and maintain strong, long-term relationships with KOLs and act as the main point of contact during campaigns.
• Develop and implement marketing campaigns with KOLs to drive brand awareness and sales.
• Prepare detailed campaign briefs and review KOL content to ensure alignment with brand guidelines before client approval.
• Monitor campaign performance, track timelines, and ensure smooth execution.
• Manage and allocate budgets for KOL campaigns and track ROI.
• Compile reports and provide insights to optimize future KOL collaborations and campaign strategies.
• Develop and execute affiliate marketing strategies to increase visibility and sales on TikTok.
• Identify, recruit, and onboard TikTok influencers and content creators into the affiliate program.
• Build and support affiliate partners with guidance and incentives to drive performance.
• Collaborate with affiliates to create and optimize TikTok content that aligns with brand messaging.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in Influencer Marketing or KOL Management.
• Strong understanding of influencer marketing, KOL engagement, and social media trends.
• Creative mindset for developing engaging video content for TikTok.
• Excellent communication and coordination skills; able to manage multiple projects.
• Ability to analyze data and generate performance reports.
• Proficiency in Microsoft Office, Google Sheets, and Google Slides.
• Personal attributes: creative, adaptable, detail-oriented, organized, and passionate about skincare and beauty trends.