Sales Manager (Thailand)

About the Company

Doka is a global leader in innovative formwork solutions and services across all areas of construction, and a worldwide supplier of comprehensive scaffolding systems for a broad range of applications. With more than 160 sales and logistics facilities in over 54 countries, Doka provides a high‑performing distribution network that ensures expert advice, customer service and technical support on site, with equipment delivered quickly regardless of project size or complexity. Employing 8,000 people worldwide, Doka is part of the Umdasch Group.

The opening of a new Doka branch in Thailand strengthens the company’s presence in Southeast Asia to support Thailand’s growing construction sector, including transportation networks, smart city developments, and the Eastern Economic Corridor.

About the Role

Sales Manager (Infrastructure Projects - Thailand) will play a key role in driving business growth by acquiring and managing infrastructure projects across Thailand. The role encompasses full sales-cycle responsibilities, including prospecting, tender/offer preparation, negotiation, closing the deal and project handover. The position is based in Thailand and reports directly to the Regional Director – EAP.

Responsibilities

• Identify and acquire infrastructure projects across Thailand.
• Provide technical support by preparing drawings and formwork design proposals during tender and offer stages, as required.
• Expand and nurture new and existing client accounts through consistent site visits, direct engagement, and proactive outreach.
• Collect, analyze, and qualify project-related data to capitalize on high-rise construction opportunities.
• Strategically map long-term business opportunities with focus on profitability, market penetration, and sustainable coverage.
• Assess key market drivers and design effective sales strategies to secure high-rise projects.
• Collaborate closely with internal stakeholders, including the global expertise center and local sales and engineering teams, to ensure seamless execution.
• Oversee the complete project lifecycle—from tendering and acquisition through coordination of execution—tailored to project complexity.
• Maintain a proactive, accountable, and results-driven approach throughout all stages of project acquisition and delivery.
• Full ownership of the end-to-end sales process: develop and execute target lists and sales action plans; implement key account strategies and account plans; manage pipeline close plans including order intake, margin and commercial terms; lead tendering processes and commercial negotiations.

Qualifications

• Proven experience with formwork systems.
• Strong knowledge of and network within the Thailand market.
• Fluency in both Thai & English (mandatory).

Cultural Expectations

• Represent and uphold Doka’s strategy, values, compliance standards, and leadership culture.
• Support Doka’s commitment to a diverse and inclusive workplace.