Sales: Marketing (Sales strategy and planning)

About the Role

Ricoh — Digital Marketing Officer

Plan and execute digital marketing strategies to drive awareness, traffic, sales opportunities and revenue for technology products and corporate target audiences.

Responsibilities

• Plan online advertising strategies aligned with technology products and corporate target audiences and analyze enterprise customer segments to define approaches that increase awareness, traffic, sales opportunities, and revenue
• Plan and manage advertising placements on platforms such as Google and Meta; optimize campaign performance to meet KPIs such as cost efficiency and return on ad spend (ROAS); analyze user search behavior
• Plan and produce technology-related content, including product updates, key features, and case studies; create landing pages to generate business leads
• Implement on-page and off-page SEO for technical keywords
• Manage and maintain systems for collecting customer data from digital channels (websites, contact forms, advertising campaigns); organize and track leads; analyze customer interests and behavior to refine targeted marketing communications
• Support the sales team by qualifying and delivering leads and clearly communicating product and service information to customers
• Manage the organisation’s digital media channels to position the brand as a technology expert
• Analyze data from websites and advertising platforms and summarize findings into reports to improve ads, websites, and marketing campaigns
• Manage and monitor marketing tools; continuously learn and adopt new tools to enhance campaign planning and performance
• Coordinate with product and development teams to understand product details and systems
• Support digital marketing projects by collecting data, evaluating performance, and preparing reports and presentations
• Monitor, guide, advise, and provide consultation to team members
• Comply with ISO standards, including safety, occupational health, and workplace environment regulations
• Perform other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or related fields
• 1–3 years (or more) of digital marketing experience in the technology industry
• Expertise in Google Ads, Facebook Ads (Meta) and other advertising platforms
• Ability to use various digital marketing tools effectively

Skills

• Digital marketing
• SEO / SEM
• Social media
• Data analysis / reporting
• CRM software
• Google Workspace