B2B Content Strategy & Insights, Senior Specialist (Bangkok Based, relocation provided)

About the Company

At Agoda, we bridge the world through travel. Founded in 2005 and now part of Booking Holdings, we connect people to destinations and experiences with millions of hotels, holiday properties, flights and experiences worldwide. Data and technology are at the heart of our culture.

About the Role

Support the B2B Content Strategy & Insights team in translating data into actionable insights and strategic narratives. Analyze partner performance, competitive dynamics and market trends to inform content strategy and business priorities. Work closely with commercial, product and analytics teams to build presentations for senior leadership, design measurement frameworks and drive cross-functional content initiatives from concept to execution.

Responsibilities

• Conduct partner performance, market and competitive analysis to identify growth opportunities and inform strategic priorities
• Build dashboards and reports to track content effectiveness, measure business outcomes and communicate recommendations to stakeholders
• Translate data findings into compelling narratives and strategic frameworks for leadership presentations
• Leverage AI tools to accelerate research, synthesis and content production workflows
• Support quarterly content planning and strategic initiative definition across Supply and RTA business lines
• Create business cases and measurement frameworks for new content programs (research reports, partner intelligence products, community initiatives)
• Design and analyze tests to validate content effectiveness and iterate based on results
• Support go-to-market strategy and sales enablement; translate product capabilities into value propositions for target segments
• Lead independent workstreams on strategic projects, coordinate across commercial, analytics, product and engineering teams, track milestones and flag risks
• Support senior leadership in preparing materials for executive reviews and strategic planning sessions

Qualifications

• Bachelor's degree or higher in a quantitative subject (business, economics, engineering, mathematics, computer science)
• 3–6 years of experience in strategy consulting, investment banking, corporate strategy, or product/business analytics at a fast-growing tech company
• Strong analytical and problem-solving skills; comfortable extracting insights from data and structuring ambiguous problems
• Product marketing or go-to-market strategy experience (especially in B2B SaaS, marketplaces, or platform businesses)
• Excellent presentation skills; ability to distill complex analysis into clear, compelling decks for senior stakeholders
• Knowledge of SQL, Tableau, Looker, or similar BI tools (or willingness to learn quickly)
• Organizational excellence; able to manage multiple workstreams, prioritize effectively, and deliver independently
• Strong written and verbal English fluency
• Innate desire to take ownership, make an impact, and influence outcomes

Additional Information

• Location: Bangkok (relocation provided)
• Please review Agoda's hiring process guidelines prior to interview. Agoda is an equal opportunity employer and commits to diversity and inclusion.