Sales Engineer/Sales Representative - Abrasive System

Job Description:

The Abrasive Sales Representative is responsible for driving sales growth of abrasive products at end users through hardware dealers, distributors, and modern retail channels, while also supporting pull-through selling activities with end users. This role requires strong channel sales capability, a solid understanding of dealer and retail processes, and the ability to execute channel marketing campaigns and promotional activities effectively. The individual will work closely with channel partners, end users, and internal teams to expand market coverage, strengthen customer relationships, and improve product visibility and sell-out performance.

Key Responsibilities

• Drive and generate sales of abrasive products at end users who are buying through hardware dealers, distributors, and modern retail accounts.
• Conduct pull-through selling activities with end users to generate demand and support sell-out through channel partners.
• Build strong relationships with end users to understand their application needs, product requirements, and buying behavior.
• Drive sales of abrasive products through hardware dealers, distributors, and modern retail accounts.
• Develop and maintain strong relationships with hardware dealers, retailers, and distributors to achieve sales targets and business growth.
• Work closely with channel partners to convert end-user demand into sales opportunities.
• Understand the operating models, buying processes, and commercial requirements of hardware dealers and modern retailers.
• Identify business opportunities to expand distribution, improve product assortment, and increase market penetration.

Qualifications

• Bachelor’s degree in Business Administrative, Marketing, Engineering or related field.
• Minimum of 3-5 years of sales experience in industrial products, consumer products, hardware, tools, abrasives, or related categories.
• Experience managing traditional hardware dealers, distributors, and/or modern retail accounts.
• Experience in end-user engagement and pull-through selling activities.
• Strong understanding of retail execution, dealer management, and channel development.
• Experience in planning and executing marketing campaigns, trade promotions, and in- store activation.
• Good commercial acumen and negotiation skills.
• Strong interpersonal, communication, and relationship management skills.
• Ability to analyze sales performance and identify growth opportunities.
• Self-motivated, results-oriented, and able to work independently.
• Proficiency in Microsoft Office applications, especially Excel and PowerPoint.

Preferred Qualifications

• Experience in the abrasives industry or related power tools / hardware category.