Associate Marketing Director, SEAI, Oncology

About the Company

Johnson & Johnson Innovative Medicine is focused on developing healthcare solutions across Innovative Medicine and MedTech. The role supports therapeutic area (TA) and brand strategies across South East Asia & India (SEAI) with the goal of improving patient outcomes and driving brand performance.

Responsibilities

• Develop and execute strategic business and TA plans aligned with brand strategies to achieve sales growth and volume objectives.
• Shape TA strategy and priorities for SEA and India, engaging health decision makers, KOLs, and healthcare providers.
• Coach, develop and build commercial capabilities within marketing teams to ensure consistent execution and positive business results.
• Identify and coordinate resources, monitor operating expenses, and manage key relationships to achieve growth and profitability targets.
• Elevate commercial strategies to outcomes-focused approaches while fostering diversity and inclusion.
• Leverage advanced analytics and market insights to inform strategic decisions and drive brand positioning.
• Collaborate cross-functionally to ensure alignment with global and regional objectives and regulatory requirements.
• Drive marketing execution and lifecycle management for key TA assets, including launch readiness and optimization; develop multi-year launch playbooks covering commercialization, regulatory alignment and market access.
• Evaluate marketing-team effectiveness, segmentation, messaging, and multi-channel campaigns to ensure optimal resource allocation and brand performance.

Qualifications

• Bachelor's degree required; Master’s degree or MBA preferred.
• Minimum 8 years' experience in Sales, Marketing, or Marketing Management within pharmaceutical, biotech, medical device, or healthcare industry.
• At least 5 years in Marketing Management or Commercial Excellence/Analytics function.
• Minimum 3 years managing and leading teams strongly preferred.
• Experience in Oncology or related therapeutic areas preferred; experience in specialty portfolio and product lifecycle strategies.
• Deep understanding of key stakeholders within the SEAI region.
• Expertise in market access strategies, go-to-market planning and brand positioning.
• Strong analytical and data-driven decision-making capabilities and ability to lead complex projects.
• Ability to travel up to 50%, including overnight and weekend travel as needed.

Key Deliverables

• Cross-functional leadership to support cluster TA strategy and guide local TA commercialization plans with clear milestones, budgets and ROI expectations.
• Marketing capability development plan with evidence of completed trainings, playbooks and toolkits.
• Launch readiness milestones for TA assets transitioning from NPP and on-time launch execution.
• Brand performance indicators such as market share growth, revenue trajectory and asset acceleration metrics.
• Cross-functional alignment and governance artifacts (plans, reviews, dashboards).

Additional Information

Primary Location: South East Asia (SEA). Work arrangement: hybrid. Employment type: full-time. Role may require travel up to 50%.