Senior Brand Manager - RTE

Main Job Purpose

Ready to help shape the future of some of the world's most loved food brands? We are looking for a passionate, results-driven Brand Manager to accelerate growth across our exciting portfolio, including Knorr Ready-to-Eat Mashed Potato, Best Foods, Hellmann's Condiments, and future growth platforms. In this role, you will play a key part in driving consumer demand, strengthening brand equity, and delivering impactful marketing initiatives that fuel business growth. You will work closely with cross-functional teams to transform consumer and market insights into winning campaigns, innovations, and activation programs that create meaningful consumer connections and deliver strong commercial results. This is an exciting opportunity for a marketer who combines strategic thinking with executional excellence, thrives in a fast-paced environment, and is eager to make a tangible impact on iconic brands trusted by millions of consumers. You will lead assigned projects from planning through execution while partnering with internal and external stakeholders to deliver business, brand, and campaign objectives.

Key Responsibilities

• Business Performance Management
  Champion the growth agenda for Knorr Mashed Potato, Best Foods, and Hellmann's Condiments by tracking and managing business performance across turnover, market share, brand health, and key in-year priorities.
• Contribute to Integrated Business Planning (IBP) cycles, business reviews, and delivery of annual plans by translating performance insights into clear actions and growth opportunities.
• Monitor market dynamics, category trends, and competitive activity to identify opportunities for sustainable business growth.
• Demand Creation & In-Market Execution Excellence
  Lead and execute integrated activation plans across campaigns, social-first content, retail media, product launches, and renovations to drive consumer engagement and commercial performance.
• Ensure all marketing initiatives are delivered on time, in full, and aligned with business and brand objectives.
• Collaborate with cross-functional teams to bring memorable brand experiences to life across consumer touchpoints.
• Project Ownership
  Independently lead assigned campaign, innovation, and renovation workstreams from planning through execution.
• Drive project timelines, budget management, stakeholder alignment, and execution quality to deliver strong business outcomes.
• Take ownership of assigned initiatives and proactively identify solutions to keep projects on track.
• Consumer Insights & Market Analysis
  Partner with Consumer & Market Insights (CMI) teams and leverage business data to uncover actionable consumer, category, and market insights.
• Translate insights into effective brand strategies, activation plans, innovation opportunities, and demand-generation initiatives.
• Measure campaign effectiveness and recommend optimization actions to maximize business impact.
• Stakeholder & Agency Management
  Build strong relationships with Sales, Trade Marketing, Finance, Supply Chain, regional category teams, and external agency partners.
• Foster effective collaboration to ensure seamless execution of business priorities and marketing initiatives.
• Influence stakeholders through clear communication, data-driven recommendations, and strong project leadership.

What We're Looking For

Education & Experience

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 3 years of experience in Brand Management, Product Management, Marketing, or related FMCG roles.

Marketing Excellence

• Hands-on experience in communication development, campaign execution, influencer marketing, social media, product development, innovation, or packaging.
• Exposure to digital marketing, e-commerce, and integrated consumer campaigns is an advantage.
• Demonstrated ability to bring consumer insights to life through impactful marketing initiatives.

Ownership & Growth Mindset

• Self-starter with a strong sense of accountability and the ability to manage projects independently.
• Comfortable making recommendations, driving progress, and navigating ambiguity in a dynamic business environment.
• Passionate about building brands, creating consumer connections, and delivering measurable business results.

Analytical & Commercial Acumen

• Strong analytical skills with the ability to interpret sales data, market performance, P&L indicators, and consumer insights.
• Able to identify opportunities, develop recommendations, and support data-driven decision-making.

Stakeholder Management & Communication

• Excellent interpersonal, communication, and presentation skills.
• Proven ability to work effectively with cross-functional teams and external partners in a matrix organization.

Personal Attributes

• Proactive, structured, resilient, and highly organized.
• Strong project management capabilities with the agility to manage multiple priorities and adapt quickly to changing business needs.
• Fluent in Thai and English, with confidence communicating across diverse stakeholder groups.

Why Join Us?

• Work on iconic, category-leading brands with strong consumer equity.
• Gain exposure to high-impact growth initiatives, innovation projects, and integrated marketing campaigns.
• Collaborate with talented cross-functional teams and regional stakeholders.
• Build valuable FMCG brand-building experience while making a visible impact on business performance and consumer engagement.