TikTok Shop Livestreaming Specialist

About the Role

Passionate about TikTok Shop and livestream commerce? We're looking for a Livestream Operation Specialist to help scale our TikTok Shop business in Thailand. In this role, you'll work closely with hosts, content teams, and advertising teams to optimize livestream performance, drive sales growth, and create engaging shopping experiences for Thai consumers.

If you enjoy analyzing data, solving operational challenges, and finding ways to improve livestream performance, this role is for you.

Responsibilities

• Support and manage daily TikTok Shop livestream operations for the Thailand market, including coordinating livestream schedules, campaigns, product planning, and execution.
• Monitor livestream performance and identify opportunities to improve traffic, engagement, conversion, and sales.
• Analyze key metrics (GMV, ROI, ROAS, CVR, CTR, GPM) and provide actionable recommendations based on data and market insights.
• Work closely with hosts to improve product presentation, audience interaction, sales-closing techniques, and overall livestream performance.
• Plan and optimize product assortments (traffic-driving products, hero products, high-margin products) and support livestream campaign execution and promotions.
• Collaborate with advertising teams on livestream traffic strategies, GMV Max campaigns, and performance optimization initiatives.
• Develop and implement livestream SOPs, workflows, and best practices; conduct pre-live preparation, real-time monitoring, and post-live performance analysis.
• Prepare regular performance reports and recommendations for continuous improvement.
• Work cross-functionally with Content, Creator, E-commerce, Design, and Marketing teams; support host management, training, and performance improvement initiatives.

Qualifications

• Minimum 2 years of experience in TikTok Shop Livestream Operations or E-commerce Operations.
• Familiarity with the Thailand e-commerce and social commerce landscape.
• Strong understanding of livestream performance drivers, including traffic, content, products, hosts, and conversion.
• Data-driven mindset with the ability to analyze performance metrics and generate actionable insights.
• Strong communication, coordination, and problem-solving skills; ability to work in a fast-paced and performance-oriented environment.
• Chinese can be used as a working language; English and/or Thai communication skills are highly preferred.