Senior Marketing Executive - Consumer Loyalty & Sponsorship

Job Summary

Build M Loyalty growth by managing M- Loyalty program campaign and communication to achieve M Loyalty KPI

Job Description:

• Initiate and lead the execution of lifecycle loyalty campaign start from idea, communication, track and report including offline and online channel
• Identify and analyze consumer insight from each of consumer segment to better developed and insightful contents & communications
• Lead cross function including internal (media team/data analytic & digitization team) and external (digital agencies / media agencies ( in some cases ) / platform developer ( in some cases )
• Manage and optimize customer loyalty programs to reward and retain high-value customers, driving repeat purchases and brand advocacy.
• To initiate strong art direction & creative idea to make the campaign more impact and unique for both above the line and below the line.
• Work closely with cross-functional teams (Trade Marketing, Activation Team, Sale team, Customer service) to align campaign and perfect execution
• Support SKU M-150 and work closely with Trade marketing to capture channel requirements and suggest campaign

Qualification:

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!