Senior Card product manager

About the Company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance offers trading, finance, payments, institutional services, Web3 features and more, leveraging digital assets and blockchain to build an inclusive financial ecosystem.

About the Role

We're looking for a Senior Card Product Manager to own end-to-end development and launch of crypto card products across multiple new markets (0→1) and drive growth in existing markets. You will lead partner integrations, navigate country-specific and global regulatory landscapes, and ship card experiences while collaborating with a globally distributed team.

Responsibilities

• Define and own the card product roadmap across multiple markets with milestones, dependencies, and success metrics aligned to business objectives.
• Conduct market research and competitive analysis to benchmark and identify opportunities versus fintechs and other competitors.
• Lead the full product lifecycle from discovery through development, launch, and continuous iteration to meet product and business OKRs.
• Collaborate cross-functionally with Engineering, QA, BD, Finance, Risk, Compliance, Legal, Growth, and Marketing to align priorities, MVP scope, and phased rollouts.
• Coordinate partner integrations across markets with BD and technical teams; review and interpret partner API documentation to assess feasibility and translate requirements to engineering.
• Deliver detailed PRDs, wireframes, user flows and sequence diagrams with edge-case coverage, technical feasibility and implementation plans.
• Design end-to-end card journeys (issuance, activation, authorization, top-up, rewards, campaigns, disputes) tailored to each market.
• Optimise product performance dashboards and KPI tracking; perform in-depth data analysis to identify trends, diagnose issues, and drive improvements using data and AI.
• Coordinate across time zones with clear asynchronous communication, documented decisions, and thorough follow-through.

Qualifications

• 5+ years of card product management experience in card issuing; hands-on involvement launching card programs in multiple markets. 0→1 experience strongly preferred.
• Proven ability to manage a card portfolio toward positive P&L and strong penetration among active users.
• Deep understanding of card processes: authorization, clearing, settlement, reconciliation, chargebacks, BIN management, tokenization, and card lifecycle.
• Good understanding of risk and card compliance frameworks, card scheme rules, and regulatory nuances across jurisdictions.
• Strong product design skills: wireframes, sequence diagrams, PRDs, and well-structured user stories.
• Able to read and interpret API documentation to evaluate integrations and communicate requirements to engineering.
• Comfortable with BI tools; SQL proficiency is a strong plus.
• Self-driven, proactive, high-agency, and able to influence without authority across diverse teams; thrives in a fast-paced, remote-first environment across multiple time zones.

Nice to have

• Experience with virtual cards, Apple Pay / Google Pay tokenization, or card-as-a-service platforms.
• Familiarity with multi-currency wallets and cross-border payment flows.
• Familiarity with crypto/fintech ecosystems (on/off-ramp, stablecoin settlement, crypto-to-fiat).
• Prior experience at a crypto exchange, neobank, or embedded finance company.

Benefits

• Competitive salary and company benefits.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle fast-paced projects with autonomy and opportunities for career growth and continuous learning.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Additional Information

Binance is committed to being an equal opportunity employer.