Director, Marketing(HO, Bangkok)

About the Role

Develop and implement comprehensive, aligned omni-channel marketing plans to support CP Axtra business strategies. Lead marketing and digital efforts across multiple shopping approaches, coordinate with commercial and cross-functional teams, and oversee creation of marketing collateral and sales support tools.

Responsibilities

• Plan, execute and manage marketing strategies to support overall business goals.
• Manage marketing budget including staffing, resources and capital purchases.
• Coordinate, oversee and implement advertising, public relations and special event planning.
• Lead and supervise multiple Marketing team members and digital initiatives across channels.
• Establish and maintain working relationships with field teams (Commercial, Customer Development, Sales, Store Operations), agencies/freelancers, media, community leaders and tenants.
• Ensure marketing activities cover both online and offline tactics such as email, display advertising, search, webinars and collateral.
• Use web analytics and paid-search tools (e.g., Google Analytics, Google AdWords) to measure and optimize performance.

Qualifications

• Bachelor's degree in Marketing or related field.
• 15+ years of retail marketing experience including e-commerce and in-store.
• Experience in supply chain, retail and the food industry.
• Content creation experience.
• SEO and PPC experience; certifications preferred.
• Experience working with agencies and managing client/agency relationships.
• Strong interpersonal, written and verbal communication skills.
• Good planning, organizing and analytical skills; hands-on and able to manage multiple projects.
• Strong creative and organizational skills and ability to evaluate opportunities with a financial focus.
• In-depth knowledge of market research and current online marketing techniques and best practices.
• Thorough knowledge of web analytics (e.g., Google Analytics, WebTrends) and Google AdWords.
• Customer-oriented approach.

Benefits

• Group health insurance (OPD, IPD, Emergency OPD).
• Provident fund (3%).
• Year-end variable and performance bonus.
• Gym facilities at Head Office (fitness center, yoga room, recreational space).
• Attractive annual leave (minimum 18 days).
• 5-day work week, no overtime policy.
• Company-provided MacBook.
• Free car parking space.

Additional Information

• Best Culture: clear focus and diverse workplace (members from around the world).
• Non-hierarchical and agile environment.
• Growth opportunity and clear career path.