Campaign Management (ShopeePay)

About the Role

Plan and execute end-to-end marketing projects for ShopeePay, including promotional campaigns, partnerships, and engagement initiatives that drive toward business direction. Coordinate with both internal and external teams to ensure smooth campaign execution and alignment with business goals.

Responsibilities

• Plan and execute end-to-end marketing projects for ShopeePay, including promotional campaigns, partnerships, and engagement initiatives
• Coordinate with internal and external teams to ensure smooth campaign execution and alignment with business goals
• Oversee media asset preparation, including banners, microsites, and in-app placements, ensuring timely delivery and compliance with brand guidelines
• Manage campaign performance tracking, analyze key metrics, and generate useful insights
• Identify areas for improvement in campaign execution and user engagement strategies, proposing and implementing enhancements based on data-driven findings
• Handle ad-hoc tasks related to campaign execution and visibility setup as needed

Qualifications

• Bachelor's degree or equivalent in marketing, business administration, or any related field
• 3 - 5 years of working experience in marketing-related fields
• Experienced in managing end-to-end marketing projects
• Able to work in fast-paced environment and deal with ambiguity
• Strong executional abilities, project management and stakeholder management
• Excellent attention to details with the ability to deliver high-quality work on time
• Strong communication skills and ability to work collaboratively in a team environment
• Proficient in English both written and oral communication
• Work experience in e-commerce/eWallet is a plus