Assistant Manager, PR & Content Strategy

About the Role

The Assistant Manager, PR & Content Strategy, will support external communications initiatives that enhance brand credibility and support evolving business priorities in Thailand. This role centres on media relations, corporate communications, and stakeholder engagement, while contributing to communications planning for upcoming initiatives and market-facing developments. The successful candidate will play a key role in ensuring messaging is clear, consistent, and aligned with organisational standards. You will work closely with internal teams, regional counterparts, and external partners to facilitate effective communication efforts and maintain strong stakeholder relationships.

Responsibilities

• Media Relations & External Positioning: Support the development and execution of public relations activities to strengthen media visibility.
• Media Relations & External Positioning: Build and maintain relationships with journalists, editors, and industry media, particularly within business and financial publications.
• Media Relations & External Positioning: Pitch story ideas, coordinate press materials, manage media inquiries and coordinate interviews.
• Media Relations & External Positioning: Monitor coverage, sentiment, and share of voice, and prepare regular insights reports.
• Communications Planning & Strategic Support: Support communications planning by aligning activities with organisational priorities and evolving business needs and partner with internal stakeholders to prepare for external announcements through structured message planning and coordination.
• Communications Planning & Strategic Support: Monitor the media and competitive landscape to identify trends, risks, and opportunities and synthesise market and media insights into practical strategy.
• Communications Planning & Strategic Support: Anticipate communication requirements and help ensure organisational readiness for time-sensitive developments; provide communications support for events, media briefings, and related activities.
• Corporate Messaging & Content Development: Draft and refine press releases, speeches, executive communications, and corporate materials with a high standard of clarity and accuracy; develop and maintain core messaging that supports a consistent and credible external voice.
• Corporate Messaging & Content Development: Ensure communications are appropriately calibrated for different audiences while remaining aligned with organisational positioning and translate complex business and market topics into clear, accessible narratives for external stakeholders.
• Issues & Reputation Management: Support the preparation of communication guidelines and response materials for sensitive situations, assist in monitoring public sentiment and identifying potential reputational risks, and contribute to development of response approaches for timely and accurate communications.
• Performance Tracking & Reporting: Track PR outcomes and campaign performance using quantitative and qualitative measures, prepare structured reports with actionable insights, and maintain communications calendars, documentation, and trackers to support operational continuity.

Qualifications

• Has a strong network across top-tier Thai financial and business media, with a proven ability to secure impactful coverage.
• Prior experience in financial services, fintech, or capital markets communications.
• Demonstrates a deep understanding of local investor behaviour, market dynamics, and regulatory sensitivities.
• Experience in managing PR agencies and external partners, ensuring quality and consistency of output.
• Ability to localise global narratives into relevant, market-specific stories that resonate with Thai audiences.
• Ideally has exposure to investor education, thought leadership campaigns, or content-driven growth strategies.

Benefits

• Competitive compensation and benefits.
• Fun loving and diverse work environment.
• Business casual work attire everyday.

Additional Information

Please note that only short-listed candidates will be contacted.