Associate, User Incentives Operations

Responsibilities

• User incentive related promotion mechanic design: Manage the periodic strategy, setup and maintenance of FSM (Free Shipping Max) including configuring voucher rules, adjusting thresholds, and allocating budgets to ensure target driven within timely and error-free launch.
• Dynamic Rule Optimization: Execute dynamic rule adjustments within the system based on business objectives (e.g., GMV, Unit Economics), such as setting differentiated free shipping thresholds for specific countries or product categories.
• Product Collaboration & Testing: Collaborate with Product and R&D teams to test new features (e.g., dynamic logistics routing, merchant self-service tools), ensuring they meet business expectations and are launched smoothly.
• Data Monitoring & Issue Resolution: Establish and maintain daily data dashboards to monitor key metrics—including subsidy burn rate, redemption rate, ROI, and UE performance—across various countries and categories, with the capability to rapidly identify and diagnose issues.
• Data Analysis & Reporting: Utilize SQL to extract foundational data and generate daily/weekly reports, providing accurate data support for senior leadership decision-making.
• Logistics Coordination: Liaise with the Logistics team to synchronize changes in shipping lane costs and adjust front-end subsidy strategies accordingly.

Qualifications

• Education: Bachelor's degree or above preferred. Majors in Statistics, Mathematics, Computer Science, E-commerce, or related fields are highly desirable.
• Data Processing Skills: Advanced Excel proficiency (Pivot Tables, VLOOKUP, IF functions), foundational SQL skills (SELECT, JOIN, GROUP BY), experience with BI tools (Tableau, PowerBI, Looker) is a plus.
• Language: Fluent in English (listening, speaking, reading, and writing); able to read English product documentation and draft professional emails.
• Personal Attributes: Strong sense of responsibility, ability to maintain composure under high pressure during major sales promotions, logical and closed-loop thinking (Identify -> Analyze -> Propose -> Validate), basic understanding of e-commerce promotional mechanics, and effective communication/collaboration across Product/R&D, Logistics, and Finance.
• Preferred: Hands-on experience with backend operations of e-commerce platforms such as Shopee, Lazada, or TikTok Shop; hybrid background in "Operations + Data" or prior internship experience in operations roles at top-tier internet companies.