SALES MANAGER – THAILAND

Your mission

Grow the future of professional coffee grinding with Hemro Group. Hemro Group is a leading global manufacturer of professional coffee grinding solutions. We are looking for an experienced Sales Manager based in Thailand to strengthen our presence and drive sustainable growth across the local coffee industry.

The Role

You will be responsible for driving sales growth, developing key accounts, and building long-term partnerships with coffee equipment dealers, distributors, roasters, and other industry partners.

Key responsibilities:

• Drive sales performance and achieve annual commercial targets.
• Manage, retain, and grow existing customer relationships.
• Identify and develop new business opportunities and key accounts.
• Develop and implement market-specific sales strategies.
• Support product launches and local marketing initiatives.
• Conduct product presentations, demos, and sales training.
• Monitor market trends, customer needs, and competitive developments.
• Work closely with regional and global teams throughout the sales process.

Your profile

What We’re Looking For

• Proven sales experience within the coffee industry, ideally with a coffee equipment dealer, manufacturer, distributor, roaster, or related business.
• Strong understanding of the local coffee market and industry network.
• Demonstrated ability to develop business and achieve sales targets.
• Excellent communication, negotiation, and relationship-building skills.
• Commercially minded, proactive, and self-driven.
• Ability to work independently while collaborating with international teams.
• Genuine passion for coffee, technology, and innovation.

About us

Creating Quality Coffee Moments

Hemro Group is a global group of innovators creating the world’s most advanced coffee grinding technology across our four world-renowned brands: Mahlkönig, Ditting, Anfim and HeyCafé.

As the leading coffee grinder, burr manufacturer, and technology solutions company, we are committed to excellence—from the factory floor to our sustainability efforts and beyond—so everyone can enjoy a quality coffee moment. Unified under the Hemro Group, our brands offer a full suite of trusted coffee grinder solutions for coffee shops, roasters, retailers, and home baristas.

Hemro Group grinders are designed in our innovation & technology facilities in our Zürich headquarters and produced in our three production facilities in Germany, Italy, and China. Our distribution partners sell our products in 100+ countries. Our global accessibility makes Hemro a reliable partner around the world.

Boasting more than 320 team members, our diverse group of innovators, engineers, coffee professionals, and creatives is a collaborative worldwide effort to develop a brighter tomorrow for coffee. Championed by our company’s innovative spirit, teams are encouraged to push the boundaries of coffee grinder technology. As a result, innovations such as Mahlkönig’s “Grind-by-Weight” technology are possible and move the industry forward toward a sustainable, lasting future for coffee.