Brand Director (Licensing Brand)

About the Company

At I.C.C. International PCL., we are a leading force in Thailand’s Retail and FMCG sectors with more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. Location: Bangkok (Rama 3), Thailand (on-site).

Responsibilities

• Develop and execute brand strategy aligned with global licensing agreements and Thailand market dynamics to ensure sustainable growth and brand equity enhancement.
• Lead annual business planning and define a clear 3-year growth roadmap covering product architecture, production capacity, distribution expansion, and profitability targets.
• Serve as the primary strategic liaison between Thailand and brand principals to ensure alignment on brand positioning, product standards, and commercial objectives.
• Conduct annual and seasonal business reviews with principals, presenting performance analysis, development roadmap, and strategic growth initiatives.
• Ensure full compliance with licensing agreements, brand DNA, product specifications, quality standards, and brand communication guidelines.
• Lead end-to-end seasonal product development planning in collaboration with affiliated manufacturing units, ensuring timely execution from concept to delivery.
• Oversee assortment architecture, costing structure, and pricing strategy to balance brand positioning with margin optimization.
• Manage production planning, capacity allocation, material sourcing, and quality control processes to ensure operational efficiency and brand consistency.
• Coordinate selective import or signature product buying from principals (if required) to maintain brand authenticity and global alignment.
• Own full brand-level P&L including revenue growth, gross margin optimization, production cost management, inventory control, and overall profitability.
• Monitor financial KPIs including sell-through rate, markdown ratio, inventory turnover, working capital, and cost efficiency to ensure sustainable returns.
• Lead disciplined OTB planning and inventory forecasting to minimize excess stock and production risk.
• Strengthen and expand distribution across Department Stores, Modern Trade, Standalone Stores, and E-Commerce platforms to maximize market penetration.
• Negotiate commercial terms with retail partners and identify expansion opportunities to enhance brand footprint.
• Oversee integrated marketing strategy aligned with brand principal guidelines while adapting activation plans to local consumer insights.
• Ensure consistent brand storytelling and customer experience across retail, digital, and communication touchpoints.
• Drive cross-functional alignment between design, merchandising, production, retail operations, finance, and supply chain to ensure seamless seasonal execution.
• Lead, mentor, and develop Brand Managers and cross-functional brand teams, fostering accountability, operational excellence, and commercial ownership.
• Build succession planning and promote strategic thinking, agility, and disciplined execution within the organization.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Fashion Business, or related field.
• Minimum 10–12 years of experience in brand management, preferably within fashion, lifestyle, or consumer goods.
• Proven experience managing licensed brands with local production oversight.
• Strong understanding of licensing agreements, product compliance, and brand governance.
• Solid experience working with manufacturing units and production planning processes.
• Strong commercial acumen with hands-on P&L ownership.
• Experience managing department store and multi-channel retail environments.
• Strong negotiation and stakeholder management capability.
• Excellent communication skills in Thai and English.
• Strategic, analytical, operationally disciplined, and commercially driven.

Benefits

• Be part of an established organization with a long-standing and trusted brand heritage.
• Work alongside passionate teams in a dynamic, fast-paced industry.
• Strong career development opportunities and a competitive compensation package.

Additional Information

Please note: Only shortlisted candidates will be contacted by our HR team.