General Manager - Travel Agency

About the Role

A leading travel agency in Bangkok is seeking a General Manager with deep understanding of the online travel agency (OTA) sector, strong commercial mindset, and proven ability to manage and nurture teams. This senior role will influence strategy, drive growth, and manage stakeholder relationships. Location: Bangkok. Salary: 150,000-200,000 THB per month.

Responsibilities

• Oversee all aspects of daily operations within the travel agency, ensuring coordination between departments and maintaining high service standards.
• Develop and implement commercial strategies to drive revenue growth, increase market share, and enhance profitability across business channels.
• Foster a collaborative team culture by providing guidance, mentorship, and support to staff at all levels.
• Build and maintain strong relationships with key stakeholders including suppliers, partners, and clients to secure long-term partnerships.
• Monitor OTA industry trends to identify opportunities for expansion or improvement and adapt business practices accordingly.
• Manage budgets, financial planning, cost control measures, and resource allocation to maximise operational efficiency.
• Ensure compliance with relevant regulations and company policies while upholding ethical standards.
• Represent the agency at industry events, conferences, and networking functions.
• Collaborate with marketing teams to design campaigns that promote products and services online and offline.
• Regularly review performance metrics and KPIs, implementing corrective actions as needed.

Qualifications

• Proven experience managing teams within the travel industry or related sectors, with a focus on collaboration and professional development.
• Comprehensive understanding of OTA business models including distribution channels, digital platforms, and customer engagement strategies.
• Demonstrated commercial acumen with a track record of developing revenue-generating initiatives aligned to organisational goals.
• Excellent command of English (written and verbal) for clear communication with international stakeholders.
• Strong stakeholder management experience building productive partnerships with suppliers, clients, internal teams, and external agencies.
• Solid financial management capabilities including budgeting, forecasting, and cost control.

Benefits

• Attractive salary package (150,000-200,000 THB per month) with additional benefits.
• Opportunity to lead a talented team and shape the strategic direction of a respected travel agency.
• Flexible working opportunities and a supportive environment that values professional development and knowledge sharing.