Digital Marketing Manager

About the Role

We are seeking a results-driven Digital Marketing Manager to lead performance marketing, CRM, lead generation, and website optimization initiatives. The role is responsible for driving qualified leads, improving conversion performance, and supporting business growth through data-driven digital strategies, while leading a digital marketing team and collaborating with cross-functional stakeholders.

Responsibilities

• Plan, execute, and optimize digital campaigns across channels including Google, Meta, YouTube, LinkedIn, Email Marketing, and Display Advertising.
• Drive high-quality lead generation and improve conversion performance across the customer journey.
• Manage campaign budgets, audience targeting, creatives, landing pages, and performance optimization.
• Analyze campaign performance and implement data-driven improvements to maximize ROI.
• Manage CRM processes, lead tracking, segmentation, and nurturing workflows.
• Develop and optimize automated customer journeys through email marketing and marketing automation platforms.
• Collaborate with internal teams to improve lead management, follow-up processes, and conversion rates.
• Maintain data accuracy and support reporting and dashboard development.
• Oversee website performance, content management, SEO, and conversion optimization, including improving user journeys, landing pages, and inquiry forms.
• Lead and develop the digital marketing team and build strong cross-functional relationships to support organizational growth objectives.
• Monitor and report on key KPIs including lead volume, lead quality, CPL, conversion rate, website performance, and campaign ROI, and translate data into actionable insights.
• Stay updated on digital marketing trends, emerging technologies, and industry best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field.
• Minimum 5 years of experience in Digital Marketing, Performance Marketing, CRM, Lead Generation, or related roles.
• Proven success in managing performance-driven digital campaigns with measurable results.
• Strong knowledge of digital advertising platforms, CRM systems, conversion funnels, and marketing analytics.
• Experience in website management, SEO, and customer journey optimization.
• Previous team management experience with strong leadership and stakeholder management skills.
• Experience with Salesforce and marketing automation platforms is a strong advantage.

Additional Information

• To apply, send your resume to ponpravee.m@adecco.com or contact 0926924469.