Senior Marketing Manager

About the Role

Senior Marketing Manager The Mall Shopping Center. Onsite, full-time.

Responsibilities

• Develop and execute marketing strategies, marketing promotion and advertising campaigns, events, and communication plan, including online and offline media to drive traffic, awareness, revenues and sales.
• Manage marketing budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable.
• Define marketing campaign & PR objectives that appropriate for target audience.
• Lead the development and implementation of holistic marketing strategy especially in in-store activity, event marketing and media planning.
• Work closely with retail team, agencies, trade partners, to ensure desired business result.
• Measure and track ROI for marketing initiatives in achieving sales goals, evaluating effectiveness and overall brand awareness.

Qualifications

• At least 10 years of experience in marketing, promotion, events, or related fields.
• Bachelor’s degree in marketing, Business Administration, or related fields.
• Good communication, presentation as well as negotiation skills.
• Proficient skills in Microsoft Office Suite (Excel, PowerPoint, Word).
• Proactive and committed to delivering results in a fast-paced.

Skills

• Brand marketing
• Digital marketing
• Event planning
• MS Office (Excel, PowerPoint, Word)
• Excel
• Business data analysis / ROI measurement
• Presentation skills
• Negotiation