Regional Sales Manager, OEM

About the Role

Regional Sales Manager – OEM, Asia (Thailand). RealTruck, Inc. Location: Amata City Chonburi, Thailand / Regional role. Onsite, full-time. Own and drive the OEM commercial strategy across Thailand to expand OEM footprint, secure new vehicle platforms, and strengthen long-term partnerships with automotive manufacturers and Tier 1 suppliers.

Responsibilities

• Define and execute regional OEM sales strategy aligned to growth and profitability targets.
• Identify new OEM customers, platforms, and market opportunities across Thailand and drive early engagement to position solutions in upcoming vehicle programs.
• Monitor automotive trends, platform cycles, and competitive dynamics to maintain advantage.
• Own OEM revenue targets, pipeline development, and long-term project acquisition, ensuring disciplined pipeline management and forecasting accuracy.
• Lead RFQ/RFI processes, including pricing strategy, cost alignment, and commercial negotiations, and drive pricing strategies that balance competitiveness with margin performance.
• Build and strengthen relationships with key OEMs and Tier 1 suppliers; act as the primary commercial interface for customer negotiations and escalation management.
• Lead complex, high-value negotiations and long-term supply agreements and represent the organization in executive-level customer discussions and industry engagements.
• Partner closely with Engineering, Product, Supply Chain, and Operations to align customer requirements with internal capabilities and ensure successful project delivery from acquisition to serial production.

Qualifications

• Solid experience in OEM / automotive sales, key account management, or business development with a proven track record in winning OEM projects and managing long sales cycles.
• Strong understanding of RFQ processes, vehicle development cycles, and supply chain dynamics.
• Experience working across Asian markets and managing regional customer portfolios.
• Background in automotive, components, or related industries preferred.
• Strategic thinker with strong commercial acumen (pricing, margins, contract negotiation) and excellent stakeholder management and influencing skills.
• Confident communicator able to engage technical and commercial audiences, self-driven, resilient, results-oriented, and high ownership mindset with strong accountability for performance.
• Nice to have: engineering background or strong technical understanding; experience managing cross-border OEM programs; exposure to new mobility/EV platforms; familiarity with CRM tools and sales pipeline management.

Benefits

• High-impact regional role driving OEM growth across Asia with full ownership of customer relationships and project acquisition.
• Opportunity to work with leading automotive OEMs and industry players and strong collaboration with global teams and HQ functions.
• Platform to build long-term customer partnerships and business value.
• Competitive remuneration aligned to performance.