Marketplace Digital Performance Marketing

About the Company

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, "Life's Good", embodies our commitment to ensuring a happier, better life for all. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations, grounded in the principles of Customer-Value Creation and People-Oriented Management.

About the Role

The Marketplace Digital Performance Marketing professional drives revenue and ROI across third‑party e‑commerce and marketplace platforms through data‑driven performance marketing strategies. This role is responsible for planning, executing, and optimizing paid media campaigns, managing media budgets, analyzing campaign performance, and collaborating with internal teams and media agencies to improve customer acquisition, conversion, and overall marketplace growth.

Responsibilities

• Develop and implement innovative marketing strategies to drive sales on 3rd party partner platforms and maximize ROI
• Work closely with media agency and sales teams to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation
• Sustain the platform’s overall growth by continuously performing quantitative and qualitative analyses to drive sale funnel optimization
• Utilize analytics tools to track key performance indicators and generate reports to evaluate performance and identify areas for improvement
• Perform ad-hoc analysis on business trends and results for timely adjustment of strategy
• Day-to-day operation of performance marketing, including strategic direction and prioritization of initiatives for paid media targeting (including artwork/content strategy and ideation)
• Analyze post-campaign results and identify opportunities to improve overall performance across marketplace
• Responsible for budget and media performance tracking and delivering strategic solutions for e-commerce growth
• Develop media strategy based on platform characteristics (target, format, placement, etc.)
• Maintain accurate documentation by coordinating, verifying, and filing invoices and related media paperwork in a timely manner

Qualifications

• Bachelor’s degree in business administration, marketing, digital, or related field
• 2-5 years of experience in e-commerce, online retail / marketplace
• Hands-on exposure to e-commerce platforms is a plus
• Knowledge of digital media metrics, social media platforms, Google Ads, Meta Ads, Affiliate and Marketplace Ads
• Knowledge of affiliate marketing is an advantage
• Strong communication, problem-solving, and project management skills with the ability to manage tasks efficiently
• Creative, organized, proactive, and detail oriented
• Fluent in Thai and English (spoken and written)