Performance Creative Strategist (Meta Ads) for Anime Jewelry Brand

About the Role

We are hiring a Performance Creative Strategist to lead the paid social creative direction for the brand. You will turn creative insights and performance data into Meta ads that convert, working closely with the founder, media buyers, editors, creators, and the creative team to develop hooks, concepts, scripts, briefs, and ad angles that feel authentic to fandom culture while driving direct-response performance.

Responsibilities

• Develop creative angles, hooks, scripts, concepts, and ad briefs for Meta campaigns
• Turn performance insights into actionable creative testing ideas and help build the creative testing pipeline for paid social
• Review creative performance, identify winning patterns, fatigue, and iteration opportunities
• Work with editors, creators, and UGC talent to improve ad quality and conversion performance
• Shape video pacing, structure, visual hooks, messaging, and overall creative direction
• Collaborate with media buyers and the founder to improve overall ad performance and maintain a consistent brand voice across paid ads
• Provide clear, practical feedback on ads before launch and contribute ideas for testing new formats, offers, creator styles, hooks, and concepts

Qualifications

• 5–7 years experience in paid social creative, with strong hands-on experience specifically in Meta Ads
• Experience working on paid social creative for DTC / e-commerce brands
• Strong understanding of Meta ad creative, direct-response marketing, and short-form video content
• Ability to identify strong hooks, winning angles, weak creatives, and scaling opportunities
• Good taste in creative, pacing, structure, and visual storytelling, plus a strong understanding of consumer psychology and conversion-focused content
• Comfortable analyzing creative performance data and translating insights into creative decisions
• Strong communication and collaboration skills in a remote environment; reliable, self-managed, and organized; available at least 5 days per week

Skills

• Creative testing and performance-driven creative development for paid social
• Writing briefs, scripts, and messaging for direct-response ads
• Identifying hooks, pacing, and visual direction for short-form video
• Working with editors, creators, and UGC talent

Benefits

• Fully remote work
• Pay raises and bonuses for strong performance
• Australia-based company with PH-friendly hours (no graveyard shifts)
• Long-term role with full-time potential and ownership of Meta creative strategy, testing, reporting, hooks, briefs, and performance learnings

Additional Information

Big plus: experience with Shopify brands; fashion, jewelry, beauty, lifestyle, collectibles, or fandom-based products; UGC workflows and creator briefs; TikTok Ads or Instagram Reels; strong understanding of internet culture, fandom audiences, or passion-based communities (interest in anime/manga is a major plus). To apply, include the word “seesaw” somewhere in your application.