Marketing manager

About the Role

The Marketing Manager Thailand is responsible for developing and executing the marketing strategy for Acteon Thailand across the dental and medical device portfolio. The role supports profitable growth, brand positioning, product launches, customer engagement and commercial execution, working closely with sales, service, dealers, distributors, key opinion leaders and regional teams to ensure marketing activities translate into measurable business impact, stronger customer relationships, improved product adoption, market share growth and sustainable profitability.

Responsibilities

• Develop and execute the annual marketing plan aligned with Thailand commercial priorities.
• Support achievement of sales and profitability targets through targeted campaigns, product positioning and customer engagement initiatives.
• Develop and manage the annual marketing budget; monitor margin performance, pricing strategy, promotion effectiveness and marketing ROI.
• Lead product launches, product lifecycle management and portfolio prioritization; act as key marketing owner for assigned product categories and brands.
• Identify new market opportunities across clinics, hospitals, universities and institutional customers through competitor analysis, customer segmentation and market intelligence.
• Establish and monitor KPIs for lead generation, campaign effectiveness, customer engagement, product adoption and revenue growth; prepare monthly marketing performance reports and business recommendations.
• Plan and execute marketing campaigns, workshops, product demonstrations, webinars, congresses, exhibitions and KOL programs; coordinate clinical education programs and training courses.
• Manage digital presence including website, social media platforms and online advertising; develop content for social media, email campaigns, brochures and customer communications.
• Support sales enablement by providing sales tools, objection handling guides, product messaging and internal training; work with Imaging Application Specialists, Service and dealer teams to improve customer experience and product adoption.
• Work with Sales and Supply Chain to forecast demand for promotional activities and product launches; monitor slow-moving and strategic inventory and support stock planning to align campaigns with product availability.

Qualifications

• Minimum 5 years of relevant experience, including at least 2 years in product management, marketing management or commercial marketing roles within medical device, dental, healthcare, pharmaceutical or life sciences.
• Candidates with a dental background (DDS, DMD or equivalent) are highly encouraged to apply.
• Demonstrated experience working closely with sales teams, dealers, distributors, healthcare professionals, universities and key opinion leaders.
• Proven track record in product launches, brand management, campaign execution, market development and customer engagement programs.
• Experience organizing clinical education programs, workshops, congresses, exhibitions and professional training events.
• Strong understanding of the Thailand healthcare and dental market is preferred; previous experience within a multinational medical device, dental or healthcare organisation is an advantage.
• Strong project management, communication and stakeholder management skills with the ability to work independently and manage multiple priorities.
• Education: Bachelor's degree in Marketing, Business Administration, Healthcare, Life Sciences, Dentistry or related discipline; MBA or postgraduate qualification is an advantage.

Skills

• Proficiency in Microsoft PowerPoint, Excel and Word.
• Experience with digital marketing, CRM platforms, social media management and content creation.
• Analytical capability including sales analysis, campaign performance measurement and customer segmentation.
• Excellent communication and presentation skills in Thai and English; strong stakeholder management and cross-functional collaboration.