Senior Social Media Executive

About the Role

We’re currently looking for candidates who can contribute and drive our fintech business to grow in a highly competitive market. As part of the Digital Marketing Team (onsite, full-time), you will work with online specialists and cross-functional teams of Commercial, Marketing and Website/App developers to solve issues and improve performance (app downloads, customer retention, etc.). As a Social Media Marketer team lead, you will plan, monitor, optimize and catch social trends with communication content across social media platforms, initiate content ideas and production, and lead and inspire the team to achieve KPIs.

Responsibilities

• Develop and implement social media strategy across all platforms and oversee a community of influencers to increase brand awareness, push trends and increase usage on TrueMoney.
• Manage and monitor all social platforms (Facebook, Twitter, TikTok, Instagram, etc.) and engage with fans.
• Create video content for social media multi-platforms (especially TikTok) for monthly plans, ideas and execution.
• Execute day-to-day content schedules for all social channels and ensure performance is trackable.
• Plan and develop social media touch-point strategies and perform effectiveness analysis for channels.
• Track and analyze social media analytics and influencer projects; create campaign reports.
• Identify trends and insights, and optimize spend and performance based on those insights.
• Monitor real-time reporting and support online crisis management.
• Collaborate with internal teams and external partners/agencies.
• Maintain creative and brand-centric focus on timely, relevant content including writing, creative ideas and knowledge of industry trends and influencers.

Qualifications

• 3–5+ years leading and managing a team, preferably within digital marketing.
• 5+ years building and engaging social audiences on multiple platforms, with experience developing social media strategies, execution plans, testing and KPI development.
• 3+ years as a content creator, especially video production for TikTok, to build brand and engage audiences.
• 3+ years experience in influencer marketing (direct contact or agency management).
• Experience strategizing, running, analyzing and improving social media campaigns.
• Hands-on experience with web analytics platforms (Facebook Ads, Google Analytics, YouTube Analytics) and expert knowledge of social publishing, optimization and engagement tools.
• Solid understanding of performance marketing, conversion and online customer acquisition.
• Good command of written Thai and English and ability to present thoughts, plans and ideas clearly and succinctly.
• High confidence to work with management level; willingness to collaborate openly and effectively; ability to create a positive environment with enthusiasm, creativity and passion; ability to manage multiple priorities and deadlines.