Product Manager

About the Role

As a Product Manager for our makeup category in Thailand, you will be the strategic mind shaping makeup trends, reporting to the Brand Business Leader and driving brand growth through consumer insight‑led product launches, campaigns and cross‑functional execution.

Responsibilities

• Collect and analyze consumer insights and competitor strategies to build recommendations that steer the brand’s direction.
• Lead new product launches and maintain success of core pillar products.
• Plan and execute integrated 360° marketing campaigns across digital, retail and media.
• Partner with cross‑functional teams (Sales, Supply Chain, Education) and external agencies to ensure flawless execution.
• Own the brand identity and ensure all actions align with brand purpose; manage marketing budget and sales forecasts to drive performance.

Qualifications

• Proven experience in product management or marketing, ideally within the beauty or FMCG industry.
• Strong foundation in digital marketing with the ability to leverage social media, CRM and e‑commerce.
• Excellent analytical skills to interpret market data and measure campaign performance, turning insights into action.
• Solid grasp of marketing strategy and brand management principles.
• Curiosity for consumer insights and ability to translate insights into successful business outcomes; thrives in a fast‑paced environment.

Benefits

• Opportunities to grow beyond your potential and take real responsibility from day one.
• Encouragement to try new things and take risks.
• Inclusive environment welcoming people of diverse ethnicities, backgrounds, ages, religions, genders, sexual orientations and people with disabilities.
• Chance to contribute to societal and environmental initiatives through brand programs.

About the Company

L’Oréal is present in 150 markets on five continents and is the world leader in the beauty industry with 42 billion consolidated sales. The Consumer Products Division aims to democratize beauty, engaging a wide audience while elevating the mass beauty market with premium innovations across brands such as L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Makeup.

Additional Information

We are committed to guaranteeing inclusive recruitment processes and strictly prohibit discrimination against any applicant based on gender identity or expression, sexual orientation, disabilities, socio‑economic and multicultural origins, health conditions, age, religion or any other characteristic protected by law.