Associate, Social Media & Content

About the Company

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. At Klook, we inspire people to discover and book experiences around the world. Social media is at the heart of how we connect with travelers. This role is a social-first content creator who will own Klook's social presence in Thailand by creating engaging content, jumping on trends, and building community.

We work in a high-performing culture guided by core values including Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One.

Responsibilities

• Plan and execute a social media content calendar across Facebook, Instagram, and TikTok with a focus on growth and engagement.
• Conceptualize, film, edit, and publish short-form video and static content, including captions, subtitles, and voiceovers.
• Write engaging, platform-native captions and narratives tailored to the Thai audience.
• Monitor global and local trends and translate them into culturally relevant, on-brand content.
• Collaborate with designers and videographers for larger campaigns while independently creating mobile-first content.
• Actively engage with followers, respond to comments, and build a loyal community; identify and engage creators and fans to amplify presence.
• Monitor sentiment and respond to sensitive issues thoughtfully and quickly.
• Track and analyze performance metrics (views, engagement, shares, conversions), run experiments, and report actionable insights to refine strategy.

Qualifications

• 1–2 years of relevant experience in social media, content creation, or community management (travel, lifestyle, or consumer brands preferred).
• Hands-on creator skills: shoot, edit, and produce mobile-first video content, including voiceovers and basic editing; proficiency with CapCut and comfortable using Canva for static content.
• Strong intuition for TikTok, Instagram, and Facebook formats, trends, and audience behavior.
• Strong written and verbal skills in Thai and English.
• Analytical mindset and comfort using data and performance metrics to improve content.
• Comfortable on camera, fast and agile in a fast-paced environment, curious and growth-oriented, and willing to travel occasionally within and outside Thailand for content shoots.

Benefits

• International team, opportunities to build a global travel brand, supportive environment, ownership of impactful projects, and a variety of daily challenges and learning opportunities.