Manager, User Incentives Operations (Vouchers)

About the Role

Manage user incentive-related promotion mechanics and voucher operations (e.g., FSM / Free Shipping Max) to ensure target-driven, timely and error-free launches, optimise dynamic rules based on business objectives, collaborate with Product/R&D and Logistics, and provide data-driven reporting for leadership.

Responsibilities

• User incentive promotion mechanic design: manage periodic strategy, setup and maintenance of FSM including configuring voucher rules, adjusting thresholds, and allocating budgets to ensure targets and error-free launches.
• Dynamic rule optimization: execute dynamic rule adjustments in the system based on business objectives (e.g., GMV, unit economics), such as differentiated free shipping thresholds by country or category.
• Product collaboration & testing: work with Product and R&D to test new features (e.g., dynamic logistics routing, merchant self-service tools) to ensure they meet business expectations and launch smoothly.
• Data monitoring & issue resolution: establish and maintain daily dashboards to monitor metrics including subsidy burn rate, redemption rate, ROI, and UE performance across countries and categories, and rapidly identify and diagnose issues.
• Data analysis & reporting: use SQL to extract foundational data and produce daily/weekly reports to support senior leadership decision-making.
• Logistics coordination: liaise with Logistics to synchronise shipping lane cost changes and adjust front-end subsidy strategies accordingly.

Qualifications

• Education: Bachelor's degree or above preferred; majors in Statistics, Mathematics, Computer Science, E-commerce, or related fields desirable.
• Data processing skills: advanced Excel proficiency (Pivot Tables, VLOOKUP, IF functions, etc.) is mandatory; foundational SQL querying skills required (SELECT, JOIN, GROUP BY); experience with BI tools (Tableau, Power BI, Looker) is a plus.
• Language: fluent in English (listening, speaking, reading, writing); able to read English product documentation and draft professional emails for cross-border communication.
• Personal attributes: strong sense of responsibility for data accuracy, ability to remain composed under high pressure during major promotions, logical and closed-loop thinking (identify issue -> analyze root cause -> propose solution -> validate results), business acumen in e-commerce promotional mechanics, and effective communication and collaboration across Product/R&D, Logistics, and Finance.

Skills

• Advanced Excel (Pivot Tables, VLOOKUP, IF functions)
• SQL querying for data extraction and reporting
• BI tools (Tableau / Power BI) and dashboarding
• Data analysis and reporting for leadership
• Cross-functional collaboration with Product/R&D, Logistics, Finance

Additional Information

• Preferred: hands-on experience with backend operations of e-commerce platforms such as Shopee, Lazada, or TikTok Shop.
• Preferred: hybrid background in operations + data or prior internships in operations at top-tier internet companies.