Channel Marketing B2B

Job Summary

Drives sales growth and market share through execution of go-to-market and pricing strategies. Collaborates with functions to manage the marketing funnel and ensure strategic alignment.

Key Areas of Responsibility

• Deploys and executes the agreed go-to-market and pricing strategy while analyzing and activating channel performance.
• Segments and acquires customers by developing insights and generating customer insights into decision journeys and personas.
• Executes Omni-Channel Market Activation Plans and implements demand-generating marketing activities with MarCom.
• Drives an effective marketing funnel within the commercial team and supports product marketing with insights and planning.
• Owns commercial policy adaptation and execution including pay-for-performance elements and drives sales and margin within the assigned channel.
• Manages the A&P budget ensuring return on investment and engages regularly with key customers for insights and satisfaction.
• Leads indirect revenue activities, develops co-marketing plans with channel customers, and fosters engagement and accountability in Sales and Marketing teams.
• Collaborates with MarCom, external agencies, and cross-functionally to share best practices and drive capability and organizational development of the team.
• Manages day-to-day operations and performance of the channel marketing team when acting as a people manager.

Critical Experiences

• Experience in commercial roles (preferably sales) in similar Go-To-Markets.
• Experience in digitization of sales and marketing.
• Market and customer analysis incl. concept of customer decision journeys.
• Channel strategy and planning.
• Marketing planning and activation.
• Typically, 3–10+ years depending on level.

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. Come join us, and together we can light up the future. We are Signify, the new company name of Philips Lighting, and we light up the world! Our purpose is to unlock the extraordinary potential of light for brighter lives and a better world. We’re committed to the continuous development of our employees, using our learning to shape the future of light and create a sustainable future. Join the undisputed leader in the lighting industry and be part of our diverse global team.