Route to Market Manager

About the Role

Developing and recommending the company's route-to-market strategy in the Top 10 markets globally; jointly leading Sappe’s Distributors network. Key objective related to RTM is achievement of full distribution of Sappe’s portfolio in channels aligned with portfolio’s positioning and where financially possible. This shall be achieved by optimizing cost-to-serve and RELENTESSLY exploring alternative RTM models and configurations.

Responsibilities

• Develop and recommend the company's route-to-market strategy in Top 10 markets and collaborate with cross-functional teams to ensure effective distribution.
• Jointly lead Sappe’s Distributors network to achieve full distribution of the portfolio in aligned channels.
• Develop cost-to-serve optimization modelling and tools in collaboration with Finance and external parties (if required).
• Define, align and implement Sappe’s in-store execution picture of success; work with Shopper insights, marketing, trade marketing and external agency to develop POS by channel for Top 10 markets.
• Land shopper insights by brand into POS, recommend coverage by channel of POS and quantify cost per market; monitor execution and produce scorecards.
• Identify and recommend execution tracking tools and standardize reporting tools for consolidated management visibility.
• Identify and recommend best-in-class SFA solutions to Distributor’s network and promote standardization across markets.
• Monitor execution and channel budget deployed in-market.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• At least 5 years of experience in sales or route-to-market management in the beverage or CPG industry; experience in trade marketing and POS development a plus.
• Excellent communication and negotiation skills; English proficiency required.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.