Sales Representative (High-end HoReCa)

About the Company

Employment type: Full time (Mon-Fri)

Note: This role is designed for a salesperson who enjoys selling through value, brand, and relationships rather than competing on price alone.

At Fine Food Service, you will represent a portfolio of premium ingredients including Wagyu Beef, Caviar, Fresh Truffles, Truffle Products, and Snow Pork. Our customers include Michelin Star restaurants, fine dining establishments, luxury hotels, and leading hospitality groups across Thailand.

We are looking for someone who is passionate about food, fine dining, hospitality, and building meaningful relationships with chefs, restaurant owners, purchasing managers, and hotel executives.

Responsibilities

• Prospect and develop new customers within restaurants, Michelin Star establishments, fine dining venues, hotels, and hospitality groups
• Conduct customer visits, presentations, and product introductions as a brand representative of Fine Food Service and our partner brands
• Build and maintain long-term relationships with chefs, restaurant owners, purchasing managers, and key decision-makers
• Identify new business opportunities and expand market coverage
• Negotiate commercial agreements and close sales opportunities
• Deliver excellent customer service and ensure customer satisfaction
• Achieve monthly sales and activity KPIs
• Communicate and uphold Fine Food Service's premium brand image and reputation
• Coordinate with Sales Coordination and Operations teams to ensure smooth order fulfillment and delivery
• Stay informed about industry trends, customer needs, and competitor activities

Who We're Looking For

• Strong sales mindset with a passion for winning new business
• High sense of ownership and accountability
• Excellent communication and relationship-building skills
• Comfortable presenting to chefs, restaurant owners, hotel executives, and purchasing managers
• Self-motivated, proactive, and target-driven
• Able to sell based on value, quality, and brand positioning rather than price alone
• Strong time management and organizational skills
• Willing to travel regularly to visit customers
• Passionate about food, hospitality, fine dining, and premium products

Qualifications

• Minimum 1 year of experience in Sales, Business Development, Hospitality, Customer Service, or related fields
• Fluent in both Thai and English (spoken and written)
• Excellent negotiation and presentation skills
• Experience in HoReCa, hospitality, food service, luxury products, or premium brands is an advantage
• Possession of a valid driving license and own a car

Additional Information

Fine Food Service is currently in an exciting growth phase. We are launching new product categories, expanding our customer base, and building the next generation of leaders within the company. This role is ideal for someone who wants more than just a sales job; we are looking for individuals who want to grow with the company, contribute to future milestones, and take on greater responsibility over time.