Senior Marketing Specialist, APAC

About the Role

The Senior Marketing Specialist, APAC (based in Bangkok) is responsible for developing and executing marketing initiatives that drive brand awareness and generate qualified leads for Chapman Freeborn’s business support sales teams to achieve revenue targets. The role includes managing digital marketing campaigns, lead nurturing strategies, media relations, content creation, events and stakeholder engagement to support sales pipeline growth.

About the Company

Chapman Freeborn is a global aviation brand providing a diverse range of air charter services. With more than 50 years of experience, Chapman Freeborn is part of Avia Solutions Group, a global aerospace services group with almost 100 offices and over 11,500 professionals worldwide.

Responsibilities

• Lead and execute APAC marketing strategies that directly support regional commercial goals across business aviation, passenger, and cargo products
• Drive CFG brand visibility to position CFG as the user’s top choice across all service lines in APAC
• Oversee lead generation, digital performance, and campaign optimisation ensuring measurable ROI
• Develop and deliver email marketing strategies and campaigns tailored to APAC customer segments, including segmentation, automation and analytics
• Oversee planning and execution of trade shows, events, and regional activations
• Lead content creation and management aligned with brand and regional needs
• Use data analytics to optimise performance, report insights, and support strategic decisions
• Manage communication and alignment with stakeholder teams across Sales, Product, and Global Marketing

Qualifications

• Proven senior marketing experience in APAC, preferably within aviation, logistics, transportation, or B2B global service industries
• Deep expertise in events, trade shows, and field marketing with a proven track record delivering measurable ROI
• Hands-on proficiency in email marketing, including segmentation, automation, and analytics
• Strong knowledge of digital acquisition channels (PPC/ADM, paid social, LinkedIn ABM)
• Excellent stakeholder management, storytelling, and analytical skills
• Ability to work strategically while personally executing high-impact deliverables in a fast-paced, globally dispersed organisation

Skills / Required Skills

• Experience delivering lead generation and demand generation campaigns across digital and traditional channels
• Experience with campaign measurement, optimisation and reporting
• Strong project management and cross-functional collaboration skills

Benefits

• Comprehensive benefits package
• Opportunity to join a global company and be part of a diverse international team
• Professional development and career growth opportunities
• Unlimited access to LinkedIn Learning courses
• Exposure to strategic business decisions and direct impact on regional performance